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Background For Teachers:
Common Advertising Techniques
Advertising techniques are designed to attract your interest in a specific product or service. They are designed to appeal to your emotions, wants, or needs, and inspire or motivate you to act on the suggestions you see or hear (by spending your money). Advertising techniques can be purely informational, but more often they can exploit the “information” they present. It is very important for you to tell the difference between facts (information that can be proved) and opinions, beliefs, or even wishful thinking.
Some Specific Advertising Techniques
Join the Gang
Catch Phrases and Slogans
Activity #1: What Appeals To You?
Collect examples of ads you like and dislike, also paying attention to TV commercials. Pay particular attention to facts versus unsupported claims in ads.
When you've reviewed a number of different ads, write in your answers to these questions:
Students should be familiar with Common Sales Techniques (pdf)
Activity #2: Fraudulent or Misleading Advertisements
Test your advertising “street smarts” by completing this activity.
BUYING FEVER — A.K.A. Impulse Buying
Some common items for which we catch “the fever” (or buy on an impulse) are houses, cars, clothes, travel, and hobby and recreational equipment.
You know you’ve got “the fever” when you tend to — or want to — overlook weaknesses and defects in products or services or when a product occupies your thoughts until you get it.
HOW DO YOU CURE “BUYING FEVER”?
• Remind yourself you don’t have to buy today.
Remember: Never buy anything — especially a large, important purchase — on the spur of the moment.
Activity #3: The Worst Purchase I Ever Made …
Complete this activity to examine just why made your most regretted purchase.
Review with students how to be a Smart Consumer (pdf).
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