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TECH: Creating a Company (Mktg)

Life Skills:

  • Thinking & Reasoning
  • Communication

Curriculum Tie:

Time Frame:
7 class periods that run 45 minutes each.

Group Size:
Small Groups


 

Summary:
Students will choose a product suitable for the community they live in and for a specific type of person, complete an estimation sheet to determine the price they would need to sell the product at to make a profit, draw what their product should look like, research what other companies already sell that product for, and then make an advertisement to promote their product.

This curriculum may be used as a mock company set-up, or it may be expanded to actually mass produce a product for a more realistic company experience. This curriculum covers 5 days Marketing and 2 days Technology and Engineering.

Main Curriculum Tie:
Career and Technical Education Introduction
Standard 9 Objective 1

Explain the four P's of Marketing (product, pricing, promotion, and place) and how they are used in business and in society.

Materials:
1. "Four P's" poster from U.S.O.E. 2. Cardboard 3. Tape 4. Scissors or Exacto Knives 5. Colored Pencils 6. Access to Computer lab (Days 3, 5-7) 7. Calculators

Intended Learning Outcomes:
1. Students should be able to use the marketing principles of product, place, price, and promotion to start a successful mock company. 2. Students will be able to describe how technology has impacted marketing. 3. Students will be able to use basic tools safety to create a mock-up product. 4. Students will be able to demonstrate how to effectively communicate and persuade possible consumers to buy their products.

Instructional Procedures:

Attachments

Assessment Plan:
Students will compile their survey, drawings, company comparison print-outs, and company advertisement in a Final Portfolio that will be turned in at the end of the unit. The "Final Portfolio" and the company project will be graded according to the "Creating a Company Rubric".

Rubric:

Author:
John Donley

Created Date :
Nov 10 2010 00:16 AM

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