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BUS: Grab Bag Marketing (Mktg)

Life Skills:

  • Communication
  • Employability
  • Thinking & Reasoning

Curriculum Tie:

Time Frame:
7 class periods that run 45 minutes each.

Group Size:
Small Groups


 

Summary:
The students will explore marketing concepts including the 4 Pís of marketing by developing and marketing a product from materials found in a grab bag. Students will utilize computer software and digital media to complete the project.

Main Curriculum Tie:
Career and Technical Education Introduction
Standard 9 Objective 1

Explain the four P's of Marketing (product, pricing, promotion, and place) and how they are used in business and in society.

Career Connections:

  • Marketing

Materials:
1. Worksheets: (May be completed in Microsoft Word or handwritten) 2, PowerPoint 3, Excel 4. Digital Camera (optional) 5. Digital Video Camera (optional) 6. Grab Bag items may include: Tin foil, Paper towel and toilet paper tubes, Tape/glue, Pens/markers, Small boxes, Blocks, Buttons, Paper clips, Rubber bands, Pipe cleaners, Tooth picks, Scraps of fabric, Legoís, Push pins, Paper/construction paper, Rulers/dowel sticks/PVC pipe, Scissors, Etc.

Intended Learning Outcomes:
1. Students will be able to define and explain the 4 P's of marketing. 2. Students will be able to brainstorm and develop a product from resources they receive in a "grab bag." 4. Students will create a company name, logo, and slogan. 5. Students will create print and video advertisements.

Instructional Procedures:

Attachments

Assessment Plan:
Students will compile all worksheets and rubrics into a packet and attach the cover sheet before turning packet in.

Attachments

Bibliography:
http://www.scn.org/cmp/modules/brn-sto.htm http://sbinfocanada.about.com/od/startup/a/createbizname.htm http://www.webmosaics.com/2009/08/18/how-to-develop-a-logo-rules-of-creating-the-logo/ http://www.entrepreneur.com/encyclopedia/term/82498.html Glencoe Introduction to Business, 2008

Author:
Jane Nate

Created Date :
Apr 12 2011 13:26 PM

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