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Analyzing Commercials

Life Skills:

  • Thinking & Reasoning
  • Communication
  • Social & Civic Responsibility

Time Frame:
1 class period that runs 30 minutes.

Group Size:
Large Groups


Analyze and discuss the impact of elements used in a particular commercial.

Main Curriculum Tie:
Elementary Library Media (K-5)
Strand 10 Standard 1

Define basic terms and concepts of media.


  • White or Chalk Board
  • Recorded commercials or internet access for commercials.
  • Pens, pencils and paper for extension activity.

Background For Teachers:

Web Sites

  • Don't Buy It
    This PBS KIDS site offers good background and examples on commercials.
    Good activities and lesson plans for teacher

Student Prior Knowledge:
Advertisements are carefully constructed.

Intended Learning Outcomes:
Students will understand the elements used to construct messages;, color, sound effects, special effects, quick cuts, camera angles.

Instructional Procedures:
Introduce students to the elements used in commercials to make a product appealing. Students will watch selected commercials and analyze them for elements used to construct messages.

Strategies For Diverse Learners:
We feel that with this subject the majority of students will be at a similar starting point, and the diverse learners would not necessarily be at a disadvantage.

Put students in to groups and have them view commercials and analyze for elements used in creating the commercials.

Assessment Plan:
Assess groupís work in extension activity.

Linda Bettinger

Created Date :
Sep 08 2016 13:36 PM

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