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CTE/Agricultural Education Curriculum Agricultural Communication
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Core Standards of the Course

Standard 1
Students will develop personal, leadership, and career skills through FFA participation.

Objective 1
Assess the role of FFA participation in developing personal and leadership skills.

  1. Identify important personal skills and the strategies to use in developing the skills.
  2. Identify important leadership skills and the role of FFA participation in developing the skills.

Objective 2
Assess the role of FFA participation in developing career skills.

  1. List and describe proficiency awards appropriate for agricultural communication.
  2. List and describe career development events appropriate for agricultural communication.
  3. Students will explain the parliamentary procedure used in an FFA meeting.
  4. Utilize FFA and supervised agricultural experience participation to gain advanced degrees of FFA membership.

Standard 2
Students will explain the maintenance and expansion of supervised agricultural experience (SAE) programs.

Objective 1
Maintain and use SAE records.

  1. Explain how SAE records are maintained from year to year.
  2. Explain how to summarize and analyze SAE records.

Objective 2
Devise long-range plans for expanding SAE programs.

  1. Evaluate the overall quality of a current SAE, and determine how to make it more productive or profitable.
  2. Explain factors that should be considered in expanding an SAE program.
  3. Explain how placement and ownership SAE programs may be expanded.

Standard 3
Students will define and understand the history of agricultural communication.

Objective 1
Define agricultural communication.

Objective 2
Describe audiences impacted by agricultural communication.

Objective 3
Summarize the history of agricultural communication.


Standard 4
Students will develop an understanding of the ethics and trends in agricultural communication.

Objective 1
Describe the role of professionalism in communication.

Objective 2
Explain the importance of ethics in communication.

Objective 3
Explain the legal aspects of defamation, i.e. libel, slander.

Objective 4
Explore the publicity of agriculture in contemporary media.

Objective 5
Provide examples and explain the role of crisis communication in agriculture.

Objective 6
Summarize trends in agricultural communication.


Standard 5
Students will learn journalistic writing skills.

Objective 1
Research and gather information for a news story using appropriate methods.

Objective 2
Interview sources for a news story using appropriate methods.

Objective 3
Use Associated Press (AP) style to write a news story.

Objective 4
Write a feature article.

Objective 5
Proofread and edit a news story or feature article using AP style.


Standard 6
Students will develop photography, layout and design skills to create print media.

Objective 1
Design and develop a computer-generated layout for print media.

Objective 2
Digitally photograph subjects for a news story or feature article.

Objective 3
Select and edit photos for a news story or feature article.

Objective 4
Write an appropriate headline and photo captions for a news story or feature article.

Objective 5
Write and design the lay out of a news story with photos for an agricultural newspaper.

Objective 6
Write and design the lay out of a feature article with photos for an agricultural magazine.

Objective 7
Design and lay out a brochure.


Standard 7
Students will explore broadcasting, multimedia and online communication.

Objective 1
Describe the role of radio, television and online broadcasting in agricultural communication.

Objective 2
Write a news script for a radio, television or online news broadcast.

Objective 3
Describe and practice public speaking skills required for broadcasting.

Objective 4
Write and record a public service announcement for radio or Web broadcast.

Objective 5
Produce (i.e., write, record and edit) a news story for radio, television or Web broadcast.

Objective 6
Create online communication media including websites, news blogs, podcasts, or digital news broadcasts.


Standard 8
Students will acquire knowledge about public relations and marketing.

Objective 1
Describe the role of social media in Agvocacy (professionals communicating/educating about agriculture)

Objective 2
Describe the importance of agricultural literacy.

Objective 3
Explain the role media plays in agricultural literacy efforts.

Objective 4
Write a press release.

Objective 5
Create a media campaign to promote, advertise or market a product or service for a client (brochures, flyers, postcards, newsletters, etc.).


Standard 9
Students will explore careers and employment in agricultural communication.

Objective 1
Describe career opportunities in agricultural communication.

Objective 2
Write appropriate personal correspondence related to employment including résumés, cover letters, emails, and thank you notes.

Objective 3
Explain and practice effective job interviewing skills.



UEN logo http://www.uen.org - in partnership with Utah State Board of Education (USBE) and Utah System of Higher Education (USHE).  Send questions or comments to USBE Specialist - WILLIAM DEIMLER and see the CTE/Agricultural Education website. For general questions about Utah's Core Standards contact the Director - THALEA LONGHURST .  
Email:  thalea.longhurst@schools.utah.gov

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