Commercial Art 3
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Course Introduction

 

Core Standards of the Course

Strand 1
Students will explore how to create a portfolio for a preferred commercial art career and explore higher education and career opportunities.

Standard 1
Understand potential Commercial Art careers

1. Advertising design
   
2. Art Direction
   
3. Cartooning
   
4. Animation (Character and Concept Design)
   
5. Website design (UI/UX Designer, etc.)
   
6. Graphic design (Branding, Logos, Layout, etc.)
   
7. Illustration
   

Standard 2
Research Portfolio requirements for Employment and Higher Education opportunities.

Standard 3
Explore careers and opportunities in Commercial Art.

1. Salary/hours/working conditions
   
2. Work expectations
   
3. Theme and Direction
   
4. Post-high school education
   
5. Portfolios
   

Performance Skill
Students will research and present portfolio requirements for a preferred commercial art career and explore higher education and career opportunities.

Strand 2
tudents will understand the design process to create a college and career ready portfolio.

Standard 1
Research and understand the process of portfolio development that demonstrates college and career readiness.

1. Personal exploration
   
2. Experience
   
3. Theme and Direction
   
4. Research and development
   
5. Target audience
   
6. Make Connections
   
7. Develop a marketable direction
   
8. Create a cohesive body of work
   

Standard 2
Understand and use the design process for individual pieces in the portfolio.

1. Research
   
2. Thumbnail Sketches
   
3. Rough Draft
   
4. Color/value study/comp
   
5. Feedback and Revision
   

Performance Skill
Students will demonstrate an understanding of the design process necessary to create a college and career ready portfolio.

Strand 3
Students will create a cohesive body of work for a college and career ready portfolio.

Standard 1
Demonstrate cohesive work for the portfolio

1. Clear direction or theme of work for a specific path through multiple works of art
   
2. Create works that effectively communicate an idea, concept, or message
   
3. Unified body of work (ie. Similar style, technique, subject, media, etc)
   

Standard 2
Create multiple pieces of well-crafted work.

1. Show ability to brainstorm and think creatively
   
2. Create works that demonstrate developing skills
   
3. Demonstrate advanced knowledge of digital or traditional art making media
   

Standard 3
Create an Artist Statement addressing the direction and purpose of the portfolio.

Standard 4
Documentation of the purpose and process of individual pieces.

Performance Skill

1. Students will create a cohesive body of work for a college and career ready portfolio.
Create an Artist Statement addressing the direction and purpose of the portfolio.

Strand 4
Students will be able to understand and demonstrate design principles at an advanced level.

Standard 1
Understand, recognize, utilize, and communicate with the elements of art.

1. Line
   
2. Shape
   
3. Value
   
4. Form
   
5. Texture
   
6. Color
   
7. Space
   

Standard 2
Understand, recognize, utilize, and communicate with the principles of design.

1. Balance – Symmetrical/Asymmetrical/Radial
   
2. Emphasis/Focal Point
   
3. Rhythm/Repetition/Pattern
   
4. Scale/Proportion
   
5. Unity vs. Variety
   
6. Contrast
   
7. Movement/Directional Forces
   

Performance Skill
Understand and demonstrate design principles at an advanced level.

1. Demonstrate an ability to recognize, utilize, and communicate with the elements of design.
2. Demonstrate an ability to recognize and utilize, communicate with the principles of design.
3. Use Elements of Composition in a project.

Strand 5
Students will be able to demonstrate layout and composition techniques in diverse media at an advanced level.

Standard 1
Plan, format, and compose through the use of thumbnail sketches, rough drafts, and final work.

Standard 2
Create illustrations and/or designs to communicate a concept.

Standard 3
Use advanced composition techniques and effective visual hierarchy.

Standard 4
Identify and use the following layout terminology:

1. Body text/body copy
   
2. Readability
   
3. Reverse type
   
4. Columns
   
5. Text boxes/shapes
   
6. Dominance/Focal Point
   
7. Text wrap
   
8. Drop caps
   
9. Type alignment
   
10. Eye flow
    
11. Margins
    
12. Folios
    
13. Headers and footers
    
14. Gutter
    
15. Spread
    
16. Proximity
    
17. Bleed
    

Performance Skill
Use effective composition and design techniques in portfolio projects.

Strand 6
Students will be able to demonstrate the use of color theory at an advanced level. Students will be able to demonstrate proper color techniques.

Standard 1
Understand different color modes.

1. Light – RGB
   
2. Pigment – RYB
   
3. Print – CMYK
   

Standard 2
Understand color organization and the color wheel.

1. Primary colors
   
2. Secondary colors
   
3. Intermediate/Tertiary colors
   
4. Neutrals
   
5. Warm and Cool colors
   

Standard 3
Identify color schemes.

1. Monochromatic
   
2. Complementary
   
3. Split-complementary
   
4. Analogous
   
5. Triadic
   

Standard 4
Understand values and how to use them in project work.

1. Value scale
   
2. Tints
   
3. Tones
   
4. Shades
   

Standard 5
Understand use of color at an advanced level.

1. Properties of color: Hue, Value, Intensity/saturation
   
2. Transparent vs. Opaque Color
   
3. Understand aerial/atmospheric perspective (hue, value/contrast/color intensity, object placement, overlapping, and detail)
   
4. Express emotion
   
5. Symbolic, cultural, and visual connotations
   

Standard 6
Understand color as used in computer and print applications.

1. Color modes: Bitmap, Grayscale, CMYK, RGB
   
2. Vector vs. Raster
   

Performance Skill

1. Demonstrate the use of color theory at an advanced level in portfolio pieces.
2. Demonstrate knowledge of color organization and the color wheel.
3. Demonstrate knowledge of color theory, color schemes, and properties of color.

Strand 7
Students will demonstrate a knowledge and use of technology when building a digital portfolio.

Standard 1
Demonstrate knowledge of technology and techniques in digital portfolio.

1. Tools and shortcuts
   
2. Use of Color theory
   
3. Vector vs raster qualities and advantages
   

Standard 2
Understand correct digitization methods of non-digital media.

1. Scanner
   
2. Digital photo
   

Standard 3
Understand file types and use them appropriately.

1. Print/Web applications (TIFF, JPG, PDF, PNG)
   
2. File transfer/sharing (PDF)
   
3. Software specific (.AI, .PSD, .INDD)
   

Standard 4
Use appropriate software for design communication and implementation for job/project completion.

Standard 5
Digital backup and file transfer methods.

1. Why a personal digital archive is important.
   
2. Cloud: Dropbox, Google Drive, OneDrive, etc.
   
3. Physical: flash/USB memory, hard drive, SSD, etc
   

Standard 6
Understand the importance of a professional web presence

1. Social Media portfolio profile (i.e.: Instagram, Behance, Vero, TikTok, etc.)
   
2. Website presence (i.e.: Square, WordPress, Wix, Weebly, etc.)
   

Performance Skill
Students will demonstrate a knowledge and use of technology when building a digital portfolio.

Strand 8
Students will be able to understand and practice copyright laws, ethics and legal issues dealing with photography as identified in United States Code Title 17 Chapter 1 Section 101.

Standard 1
Define copyright.

1. Intellectual Property: Original work is protected by US Copyright as soon as created can include audiovisual works, computer programs, pictorial, graphic, and sculptural works, visual art, drama, choreography, and words.
   
2. Creating copyrights by registering with the U.S. Copyright Office through the Library of Congress
   
3. Public domain vs Creative Commons
   
4. Fair Use
   

Standard 2
Understanding copyright law and practicing ethics.

1. Practice ethics and rules governing photojournalism (i.e.: Editorial content must not be changed)
   
2. Who owns the copyright: work-for-hire, freelance, in-house, etc
   
3. Practice correct usage of copyright laws (i.e.: the right to reproduce, manipulate, distribute, plagiarize, or exhibit creator’s work outside of fair use provisions)
   
4. Limitations: Time, Portion (Media based usage), Text material, Copying, and Distribution
   
5. Demonstrate understanding of ethics related to social and legal issues in subject choice (i.e.: model releases, image appropriateness, and cultural sensitivity)
   

Standard 3
Understanding copyright and trademark symbols.

1. Understand ®, ©, ™, and watermark
   

Performance Skill
Create projects that align with the rules that govern intellectual property.

Strand 9
Students will understand the importance of career readiness skills as it relates to the workplace and outlined in the SkillsUSA Framework – Level 3.

Standard 1
Understand and develop collaboration skills.

1. Develop a working relationship with a mentor.
   
2. Apply supervisory skills.
   
3. Manage a project and evaluate others.
   

Standard 2
Understand and demonstrate change management skills.

1. Evaluate your career and training goals.
   
2. Identify and apply conflict resolution skills.
   
3. Illustrate an organizational structure.
   
4. Plan and implement a leadership project.
   

Standard 3
Understand how customer service applies to the workplace.

1. Serve as a volunteer in the community.
   
2. Examine workplace ethics: the role of values in making decisions.
   
3. Understand the cost of customer service.
   
4. Develop customer service skills.
   
5. Maximize customer service skills.
   

Standard 4
Understand and demonstrate career readiness.

1. Market your career choice.
   
2. Research resume writing.
   
3. Demonstrate interviewing skills.
   
4. Predict employment trends.
   
5. Re-evaluate career goals and establish long-term goals.
   
6. Construct a job search network.
   
7. Evaluate professional competencies.
   
8. Analyze your entry-level job skills.
   
9. Design and present a lesson plan on an aspect of your careerchoice.
   
10. Write an article for a professional journal in your career area.
    
11. Refine your employment portfolio.
    

Workplace Skills

1. Communication
   
2. Problem Solving
   
3. Teamwork
   
4. Dependability
   
5. Accountability
   
6. Legal requirements/expectations
   

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http://www.uen.org - in partnership with Utah State Board of Education (USBE) and Utah System of Higher Education (USHE).  Send questions or comments to USBE Specialist - Kristina  Yamada and see the CTE/Arts, Audio/Visual Technology and Communication website. For general questions about Utah's Core Standards contact the Director - THALEA  LONGHURST.

These materials have been produced by and for the teachers of the State of Utah. Copies of these materials may be freely reproduced for teacher and classroom use. When distributing these materials, credit should be given to Utah State Board of Education. These materials may not be published, in whole or part, or in any other format, without the written permission of the Utah State Board of Education, 250 East 500 South, PO Box 144200, Salt Lake City, Utah 84114-4200.