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CTE/Business and Marketing Education Curriculum Business Communication I
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Core Standards of the Course

Strand 1
Students will identify the communication process and practice effective nonverbal communication skills.

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Standard 1:
Identify the four steps of the communication process.

  1. Sender encodes message.
  2. Message is sent.
  3. Receiver receives message.
  4. Receiver sends feedback.

Standard 2:
Recognize the differences between nonverbal and verbal communication.

  1. Communicate with one another using only nonverbal communication, such as gestures, body language, eye contact, etc.
  2. Identify barriers to communication.

Performance Indicator:
Use verbal and nonverbal communication. This includes the following:

  1. Identify the four steps of the communication process.
  2. Practice nonverbal forms of communication.
  3. Alter a message using only nonverbal communication.

Strand 2
Students will develop correct usage and mechanics in English.

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Standard 1:
Practice and use correct spelling in written communications.

  1. Identify commonly misspelled business words.
  2. Understand proper use of numbers, style, general rules (with words or figures).

Standard 2:
Practice and use correct punctuation and grammar in written communication.

  1. Identify and revise misplaced and dangling modifiers, redundant words or phrases, correct word choice, and simple, compound, complex sentences.

Standard 3:
Communicate in a clear, courteous, concise, complete, and correct manner; select language for audience and purpose.

  1. Use sentence elements including parallelism, phrases and clauses, subject-verb agreement, and avoid run-on sentences and fragments.

Performance Indicator:
Practice and use correct grammar and mechanics. This includes the following:

  1. Use correct grammar, mechanics, and spelling in written communication.
  2. Identify simple, compound, and complex sentences.
  3. Identify and correcting misplaced modifiers, redundancy, lack of parallelism and incorrect word choice.

Strand 3
Students will develop and practice effective oral communication skills.

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Standard 1:
Practice correct pronunciation and enunciation.

Standard 2
Identify regional, international, and cultural differences in communication; use bias-free language.

Standard 3:
Plan and present short presentations, individually or as a group member.

Performance Indicator:
Practice and use oral communication skills. This includes the following:

  1. Use bias‐free language.
  2. Plan and present short presentations.

Strand 4
Students will develop reading strategies that will improve speed, comprehension, and retention.

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Standard 1:
Interpret a list of vocabulary words, homonyms, synonyms, antonyms, and jargon.

Standard 2:
Read and follow simple directions.

Standard 3:
Select correct reading methods for a particular situation (e.g. skimming, scanning, summarizing, speed reading, and in-depth reading).

Standard 4:
Assess how point of view or purpose shapes content and style in propaganda, biased, literal, inferential, and factual statements.

Performance Indicator:
Develop reading strategies. This includes the following:

  1. Recognize vocabulary words including homonyms, technical, and business terms
  2. Read and follow simple directions.
  3. Select correct reading methods for a particular situation (e.g., skimming, scanning, and in‐depth reading).
  4. Identify propaganda, facts, and opinions.

Strand 5
Students will produce effective written communication documents.

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Standard 1:
Identify the four steps of the writing process (planning, composing, editing, publishing).

  1. Create clear, courteous, concise, complete, and correct documents.

Standard 2:
Use the writing process to produce e-mails and letters appropriate to task, purpose, and audience.

  1. Use correct styles for everyday/routine/good news, sales/persuasive, and bad news/refusal.
  2. Understand the "you" approach, passive/active voice, and tone.
  3. Understand the use of email attachments and letter enclosures.

Standard 3:
Format Block and Modified Block Style letters using open and mixed punctuation.

Performance Indicator:
Use the four steps of the writing process. This includes the following:

  1. Compose e‐mails and letters
    •  Use the direct, indirect, and persuasive approaches.
    •  Use both block and modified block styles, using open and mixed punctuation.


Strand 6
Students will develop and practice proficient listening skills.

Standard 1:
Practice following oral directions by listening attentively, taking accurate notes, and asking questions.

Standard 2:
Demonstrate the proper use of telephone techniques.

  1. Observe verbal cues, speak clearly, be courteous, handle difficult callers, plan outgoing calls, take part in conversation, leave effective messages, concise thorough message.

Standard 3:
Demonstrate courtesy and respect for the speaker through attentive listening.

  1. Empathize with sender, ask questions to clarify, make eye contact.

Performance Indicator:
Practice listening skills.

  1. Practice following oral directions and taking notes.
  2. Demonstrate proper phone technique.
  3. Identify characteristics of attentive listening.

Strand 7
Students will apply basic oral and written communication skills in personal and professional roles.

Standard 1:
Demonstrate proper respect with customers, coworkers, subordinates, and supervisors.

  1. Understand chains of command—upward, downward, and horizontal.

Standard 2:
Practice and consider the process of conflict resolution by demonstrating correct responses to passive, assertive, and aggressive behaviors.

  1. Participate in group discussions by role playing each behavior, professionally talking about current business issues.

Standard 3:
Explore positive leadership skills, techniques, and styles, good listening skills, communication skills, and what is means to be an example of good integrity.

  1. Conducting a meeting and preparing an agenda.

Standard 4:
Explore positive teamwork skills, techniques, and styles.

Standard 5:
Incorporate standards of personal ethics into effective communication.

Performance Indicator:
Use appropriate personal and professional communication skills.

  1. Understand chains of command.
  2. Role play correct response to conflict resolution.
  3. Demonstrate positive leadership skills and business ethics.

Strand 8
Students will use technology to enhance the effectiveness of communication.

Standard 1:
Practice and apply basic software applications.

  1. Refine and enhance documents as needed, using electronic spell check, thesaurus, grammar check, layout, design, and graphics.

Performance Indicator:
Use technology to enhance and perfect communications.

  1. Use spell check, thesaurus, grammar check, layout, design, and graphics.

Strand 9
(Required in Business Communication I if Business Communication II is not offered.) Students will integrate all forms of communication in pursuit and retention of employment.

Standard 1:
Explore job search strategies and sources for job placement.

Standard 2:
Create an employment portfolio.

  1. Write an application/cover letter, resume, and follow-up letter for a simulated job opportunity.

Standard 3:
Understand the application and interview process for employment.

  1. Complete a job application form properly.
  2. Role-play interviews and demonstrate appropriate nonverbal communication.
  3. Differentiate among business attire (e.g., casual, business-casual, professional business, and formal attire) and select correct attire for specific situations.
  4. Prepare a list of questions to ask an interviewer and make a list of common mistakes made by interviewers and applicants.
  5. Use correct strategies for accepting or rejecting an offer.

Standard 4:
Understand the skills needed to maintain employment.

  1. Understand qualities that employers expect in employees.
  2. Examine legal and illegal employment practices.
  3. Practice basic etiquette in given situations.

Teacher Helps:
Use the computer lab.



UEN logo http://www.uen.org - in partnership with Utah State Board of Education (USBE) and Utah System of Higher Education (USHE).  Send questions or comments to USBE Specialist - Laura deShazo and see the CTE/Business and Marketing Education website. For general questions about Utah's Core Standards contact the Director - THALEA LONGHURST .  
Email:  thalea.longhurst@schools.utah.gov

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