UEN Security Office
Technical Services Support Center (TSSC)
Eccles Broadcast Center
101 Wasatch Drive
Salt Lake City, UT 84112
(801) 585-6105 (fax)
Core Standards of the Course
Define the following terms: brand, brand name, brand mark/logo, generic brand, brand recognition, brand preference, private/store brand, licensing, and the role of psychology in consumerism.
Students will have working knowledge of the basics of ecommerce, how domain names work, measurement tools used by e-commerce websites, and the importance of ecommerce for a business.
Using the internet, research and identify four types businesses that use ecommerce today (B2B, B2C, C2C, and C2B). Identify the elements that create success for these businesses from their website.
Students will understand the role and importance of content creation. They will be able to name different types of content, basics of good content, and explain how content "goes viral."
Students will understand different digital advertising techniques, payment methods for advertising, ways to get advertisements seen online, and different ways that ads are targeted towards users.
Locate a current article/event on the following topic: Business using social media marketing to promote products. Describe how the business uses social media to promote products and sales, engage customers, provide customer service, and build branding.
http://www.uen.org - in partnership with Utah State Board of Education (USBE) and Utah System of Higher Education (USHE). Send questions or comments to USBE Specialist - Laura deShazo and see the CTE/Business and Marketing Education website. For general questions about Utah's Core Standards contact the Director - THALEA LONGHURST .