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Core Standards of the Course
Standard 20.0701-01
Students will examine economic systems from the business and consumer perspective.
Objective 20.0701-0101
Identify the various types of economic systems (including free enterprise) and discuss basic questions addressed by the economic system (i.e., what, how, and for whom goods and services are produced).
Objective 20.0701-0102
Describe the role that values and goals have on economic decisions.
Objective 20.0701-0103
Evaluate the role of the current economy on consumer purchases.
Objective 20.0701-0104
Identify the differences between the characteristics of a small business and a cottage industry.
Objective 20.0701-0105
Explain the role of a small business in today’s economy.
Standard 20.0701-02
Students will describe the basic needs of entrepreneurship.
Objective 20.0701-0201
Define the terms entrepreneur and entrepreneurship.
Objective 20.0701-0202
Identify common personal characteristics of entrepreneurs.
Objective 20.0701-0203
List skills needed to operate a small business.
Objective 20.0701-0204
Assess the current economic outlook for entrepreneurship nationally, statewide, and locally.
Objective 20.0701-0205
Identify the advantages and disadvantages of being an entrepreneur (working for self versus working for someone else).
Standard 20.0701-03
Students will explore opportunities in small businesses.
Objective 20.0701-0301
Identify family and consumer sciences-related small business opportunities. National Standard 3.1.2
Objective 20.0701-0302
Explore the types of ownership and assess the advantages and disadvantage of each type.
Objective 20.0701-0303
Select a product to manufacture or a service to sell. National Standard 3.5.2
Objective 20.0701-0304
Select a name for the product and/or business.
Standard 20.0701-04
Students will complete market research for their chosen business.
Objective 20.0701-0401
Develop, complete, and compile a market survey for a chosen product or service National Standard 3.5.1
Objective 20.0701-0402
Analyze potential markets for a product or service. National Standard 3.5.5
Objective 20.0701-0403
Study the competition for product quality, price, service, etc.
Objective 20.0701-0404
Identify potential channels of distribution, if applicable.
Standard 20.0701-05
Students will identify where and when to obtain professional assistance.
Objective 20.0701-0501
Identify sources of professional help.
- Identify various professional government agencies and other organizations that provide assistance to small business owners
- Evaluate the role of a professional assisting a small business.
- Examine the costs of using professional resource services.
Objective 20.0701-0502
Assess the benefits of using professional services during the planning stages of starting a new business. Examine the costs of using professional resource services.
Objective 20.0701-0503
Identify circumstances that require professional assistance. National Standard 3.4.2
Standard 20.0701-06
Students will develop a business plan and set goals for their business.
Objective 20.0701-0601
Develop a business plan.
- Identify the various components of a business plan and why each is necessary.
- Develop a business plan, including long and short-term goals.
Objective 20.0701-0602
Set goals for the business.
- Assess the role that goal-setting play on business success.
- Explain the meaning of short-term goals and long-term goals.
- Determine the relationship of short-term goals to long-term goals.
- Establish short-term and long-term goals for business.
Standard 20.0701-07
Students will organize a business.
Objective 20.0701-0701
Identify and meet the legal requirements of organizing a business. National Standard 3.5
- Explain the methods of starting a business.
- Identify what is legally needed to start a business (e.g., a federal tax identification number, a state sales tax number, a local business license, registering the business name with the state, register trademarks or logos, establishing workman’s compensation account, etc.)
- Identify the types of licenses needed by new businesses in your area.
- List the costs for obtaining licenses, a taxing identity, etc.
Objective 20.0701-0702
Identify insurance needs for the business.
- Identify the types of insurance a business should carry (e.g., damage, liability, etc.)
- Explain the purposes for having business insurance
- Identify the costs of business insurance
Objective 20.0701-0703
Identify tax accounts required by the business.
- Identify standard taxes a business must pay (e.g., federal income tax, self-employment tax, state income tax, sales tax, FICA for employees, and unemployment
- Gather forms that are necessary for filing various types of taxes
- Identify specific tax percentages, as established by law
Objective 20.0701-0704
Identify a location for the business.
- Determine the amount of space and type of facility needed for production or to provide a service
- Select a location that is appropriate to the needs and financial resources available
Objective 20.0701-0705
Identify start-up expenses for the business.
- Identify expenses related to starting and operating a small business (deposits, equipment, etc.)
- Estimate personal financial needs from the business per month
- List the three parts of a cash flow statement
- Determine the purpose of cash flow statements
- Complete a cash flow statement for the first year of operation
Objective 20.0701-0706
Explore possible sources of business capital.
- Identify the information required by a lending institution on a loan application
- Complete an application for a loan from a lending institution
Objective 20.0701-0707
Define the terms profit ratio and expense ratio as it relates to the business.
Objective 20.0701-0708
Establish the price for the product or service. National Standard 3.5.3
- List factors to consider when establishing a product price (e.g., production costs, marketing costs, overhead, fair market value for a product or service, what the market will bear, prices of competition, etc.)
- Identify a formula for establishing a price for the product or service
- Establish a price for the product or service
- Determine the profit and expense ratios
- Identify ways to increase the profit ratio and decrease the expense ratio
Standard 20.0701-08
Students will identify methods of marketing and advertising.
Objective 20.0701-0801
Prepare a marketing plan. National Standard 3.5
- Identify the reasons people buy
- List the five steps to good marketing or merchandising
- List several methods for distributing a product or merchandise information
- Identify ways a small business can increase sales
Objective 20.0701-0802
Identify methods of advertising the product or service. National Standard 3.5
- Identify types of media available for advertising
- List considerations to consider when selecting an advertising media
- Select methods of advertising that are appropriate to the product or service
- List methods of advertising that are within the budget
- Develop a business logo and materials for an initial advertising campaign
Standard 20.0701-09
Students will identify essential records.
Objective 20.0701-0901
Identify and explain the importance of business records.
- List reasons a business should keep records
- Identify types of records necessary for small businesses (sales, inventory, customer lists, expenses, payroll, equipment, etc.)
- Explain that record systems are usually developed as needs arise
- Develop various record keeping systems throughout the entrepreneurship experience
- Evaluate the record keeping systems throughout the entrepreneurship experience for accuracy and completeness
Objective 20.0701-0902
Identify necessary financial records.
- List the types of information required and/or desired for reference.
- Identify financial instruments that are developed from these records (e.g., balance sheets, comparatives, profit and loss statements, income tax records, sales analysis, etc.)
- Review record keeping systems and select a system that meets the specific business needs
- Develop a general financial record keeping system
Objective 20.0701-0903
Establish a plan for purchasing and inventory records.
- Describe the two parts of the merchandise cycle
- Identify the purposes and benefits of a purchase order system
- Identify the purposes and benefits of an inventory system
- Establish a system for maintaining purchase records
- Establish a system for maintaining inventory records
Objective 20.0701-0904
Identify a plan for keeping sales records.
- List the types of information from sales records that may be useful (e.g., product, personnel, day/month/year, type of buyer, wholesale versus retail, etc.)
- Develop an invoice that supplies the information required for production and records
Objective 20.0701-0905
Identify a plan for recording production records.
- List the types of information from production records that may be useful (e.g., frequency, quantities, personnel, day/month/year, type of products, etc.)
- Develop a system for maintaining production information for future planning
Objective 20.0701-0906
Identify a plan for keeping payroll records.
- List the types of information from payroll records that may be useful (e.g., hours worked, wage rates, taxes withheld, social security numbers, etc.)
- Develop a system for maintaining payroll information for future planning
Standard 20.0701-10
Students will organize the production process for their product or service.
Objective 20.0701-1001
Identify the major items required for production (location, labor, capital, etc.).
Objective 20.0701-1002
Identify the necessary components of production (e.g., work force, training, sequence of production, supplies, equipment, etc.)
Objective 20.0701-1003
Assess the importance of organizing the daily work of the business.
Objective 20.0701-1004
Describe the purpose(s) of the work order and/or work schedule.
Objective 20.0701-1005
Develop a flow chart, time schedule, work sequence schedule, or whatever is necessary to produce the product or provide the service.
Objective 20.0701-1006
Produce the product and/or provide the services established by the business.
Standard 20.0701-11
Students will discuss how to obtain employees and employer/employee relations.
Objective 20.0701-1101
Identify source for obtaining employees. National Standard 1.2
- List concerns to be used during the screening process
- Assess costs related to training new employees
Objective 20.0701-1102
Identify the major issues regarding employer/employee relations.
- Itemize employer rights and responsibilities
- Itemize employee rights and responsibilities
- Develop job descriptions for each position
Standard 20.0701-12
Students will participate in the entrepreneurship experience.
Objective 20.0701-1201
Establish a small business, as planned.
Objective 20.0701-1202
Keep records, as planned.
Objective 20.0701-1203
Participate in the business, as planned.
Objective 20.0701-1204
Liquidate the business at the conclusion of the experience.
- Identify options and opportunities available for liquidating a business
- Itemize legal concerns during the liquidating process
Objective 20.0701-1205
Complete an evaluation on the entrepreneurship experience.
- Evaluate the family and consumer sciences-related entrepreneurial experience
- Itemize business concepts gained through entrepreneurial experiences
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