Course Description
A program in the applied visual arts that focuses on the
general principles and techniques for effectively
communicating ideas and information, and packaging
products, in digital and other formats to business and
consumer audiences, and that may prepare individuals
in any of the applied art media.
* SkillsUSA PDP requirements ‐ recommended.
|
|
Core Standards of the Course
Standard 01
Students will be able to understand commercial art orientation and job standards.
Objective 0101
Demonstrate knowledge about the various kinds of jobs in the commercial art field and focus on local vocational opportunities.
- Cartooning/Animation
- Production art
- Illustration
- Sign design
- Commercial design
- Logo and Letterhead (Package design, display, corporate image, advertising, etc.)
- Layout (Books, magazine, newspaper, etc.)
- Digital imaging and website design
Objective 0102
Demonstrate a working knowledge of professional working conditions and standards.
- Knowledge of pay or salaries for local and national positions
- Types of jobs and opportunities locally and nationally
- Free-lance conditions
Objective 0103
Performance standards.
- Analysis of target audience
- Analysis and critique of current styles
- Analyze and use appropriate existing material i.e. clipart and stock files.
Standard 02
Students will be able to understand and demonstrate proper drawing techniques.
Objective 0201
Plan composition through the use of thumbnail sketches. Use strategies to measure correct proportional relationships between paper and objects being drawn.
Objective 0202
Relating the observed object being drawn and determine best placement on the page.
Objective 0203
Demonstrate expertise in drawing objects from observation
- Light Logic
- Demonstrate ability to recognize angles and draw them accurately.
- Demonstrate the use of measuring techniques to accurately record proportion.
- Demonstrate gesture, motion, and other expressive drawing strategies.
Objective 0204
Demonstrate ability to relate three-dimensional objects to a two-dimensional picture plane.
Objective 0205
Demonstrate ability to draw objects utilizing 1-point and 2-point perspective
Objective 0206
Accurately draw circles and cylinders in perspective.
Objective 0207
Demonstrate ability to accurately observe and draw foreshortening of the human form.
Objective 0208
Be able to use overlapping to show depth.
Objective 0209
Using value to create illusion of space.
Objective 0210
Demonstrate strategies for using perspective as a tool of expression.
Standard 03
Students will be able to understand and demonstrate proper typography techniques.
Objective 0301
Identify and correctly use type from the 6 type families.
- Identify and correctly use old style letter forms.
- Identify and correctly use slab serif letter forms.
- Identify and correctly use sans serif letter forms.
- Identify and correctly use script letter forms.
- Identify and correctly use modern letter forms.
- Identify and correctly use decorative and novelty letter forms
Objective 0302
Know and use the measuring units of typography
- Cap height
- Baseline
- X-height
- Point size
- Key size
- Picas and points
Objective 0303
Know the vocabulary of typography
- Upper and lower case
- Ascender and Descender
- Regular and boldface
- Condensed and expanded
- Italic and cursive
- Font, text, type, and type style.
- Justified, unjustified, ragged left, and ragged right.
Standard 04
Students will be able to understand and demonstrate proper color/painting techniques.
Objective 0401
Demonstrate a thorough knowledge of color theory.
- Light
- Pigment
- Transparent/opaque color
Objective 0402
Demonstrate a working knowledge of color organization and the color wheel.
- Primary colors
- Secondary colors
- Intermediate/Tertiary colors
- Neutrals
Objective 0403
Identify and organize color schemes.
- Monochromatic
- Complimentary
- Analogous
- Triadic
- Split-complimentary
Objective 0404
Demonstrate a working knowledge of values and use them in project work.
- Value scale
- Tints
- Tones
- Shades
- Demonstrate expertise in aerial/atmospheric perspective.
- Using hue to create illusion of space.
- Using control of detail to create illusion of space.
Objective 0405
Demonstrate a thorough knowledge of the dimensions of color.
- Hue
- Value
- Intensity/saturation
Objective 0406
Demonstrate a working knowledge of warm and cool colors.
Objective 0407
Be able to set up a basic pallet
Standard 05
Students will be able to understand and demonstrate basic design principles.
Objective 0501
Demonstrate an ability to recognize and utilize the elements of design.
- Line
- Shape
- Value
- Form
- Texture
- Color
- Space
Objective 0502
Demonstrate an ability to recognize and utilize the principles of design.
- Balance
- Emphasis/Subordination
- Rhythm/Repetition/Pattern
- Scale/ Proportion
- Unity/Variety
- Contrast
- Movement/Directional forces
Objective 0503
Composition
Standard 06
Students will be able to understand and demonstrate safe practices.
Objective 0601
Understand proper ventilation
- Identify materials and techniques that require proper ventilation
Objective 0602
Identify and use proper safety equipment
Objective 0603
Identify hazardous chemicals and solvents, their proper handling, disposal, and safety procedures if and accident occurs
Objective 0604
Know how to access and read material safety data sheets
Objective 0605
Participate in safety training and maintain a safe work area.
Objective 0606
Report shop, environment, or safety equipment, problems, violations to the instructor.
Objective 0607
Understand accident report procedures.
Objective 0608
Clean and maintain an orderly work area.
Objective 0609
Demonstrate an ability to verbally express an advertising campaign to a client.
Standard 07
Students will be able to define copyright and related terminology as identified in United States Code Title 17 Chapter 1
Objective 0701
Define copyright.
Objective 0702
Other definitions
- Audiovisual works
- Computer program
- Copies
- Copyright owner
- Digital transmission
- Financial gain
- Joint work
- Motion pictures
- Pictorial, graphic, and sculptural works
- Sound recordings
- Work of visual art
Objective 0703
United States Code Title 17 Chapter 1 Section 101
- Copies of small excerpts tend to be FAIR.
- Copies for systematic news reporting, criticism, or parody tend to be FAIR, and
- Copies of unpublished works tend to be UNFAIR.
Standard 08
Students will be able to understand the development of copyright laws as identified in United States Code Title 17 Chapter 1
Objective 0801
Berne Convention
Objective 0802
Geneva Phonograms Convention
Objective 0803
WIPO Copyright Treaty
Standard 09
The students will be able to define and apply fair use guidelines.
Objective 0901
Time limitations
Objective 0902
Portion limitations
- Motion media
- Text material
- Music, lyrics, and music video
- Illustrations and photographs
- Numerical data sets
Objective 0903
Copying and distribution limitations
Objective 0904
Caution should be used when downloading material from the Internet.
Standard 09
Students will understand the need for professional development.
Objective 0901
Complete a personal inventory.
Objective 0902
Set and meet goals.
Objective 0903
Be self-motivated.
Objective 0904
Know how to make decisions.
Objective 0905
Know how to manage time.
Objective 0906
Organize personal belongings and lab equipment.
Objective 0907
Learn to communicate verbally.
Objective 0908
Write effective communications.
Objective 0909
Establish a personal reading program.
Objective 0910
Develop effective work skills and attitudes.
Objective 0911*
Master a working knowledge of SkillsUSA.
- State the SkillsUSA motto.
- State the SkillsUSA creed.
- Learn the SkillsUSA colors.
- Describe the official SkillsUSA dress.
- Describe the procedure for becoming a SkillsUSA officer.
Standard 10
Students will understand the need for leadership skills.
Objective 1001
Serve on a committee.
Objective 1002
Prepare an agenda.
Objective 1003
Assist in planning a meeting.
Objective 1004
Review basic parliamentary procedure.
Objective 1005
Participate in a school project.
Objective 1006
Attend a community meeting.
Objective 1007
Practice effective speaking.
Objective 1008
Present a three- to five-minute talk.
Objective 1009
Implement a leadership project.
Objective 1010*
Master a working knowledge of SkillsUSA.
- Describe the meaning of the SkillsUSA emblem.
- State the SkillsUSA pledge.
- Describe the duties of a SkillsUSA officer.
Standard 11
Students will understand the need for career planning.
Objective 1101
Define your future occupation.
Objective 1102
Survey employment opportunities.
Objective 1103
Report on a trade journal article.
Objective 1104
Explore opportunities for advanced training.
Objective 1105
Conduct a worker interview.
Objective 1106
Contact a professional association.
Objective 1107
Explore entrepreneurship opportunities.
Objective 1108
Give a talk about your career.
Objective 1109
Review career goals.
Standard 12
Students will understand the importance of employability and work habits.
Objective 1201
Develop a list of work standards to follow at school and on the job.
Objective 1202
Evaluate your personal ethics.
- Evaluate your personal ethics against acceptable workplace ethics.
Objective 1203
Build a job search network.
Objective 1204
Find job leads.
Objective 1205
Write a resume.
Objective 1206
Create a job portfolio.
Objective 1207
Complete a job application.
Objective 1208
Write a business letter and memo.
Objective 1209
Participate in an actual or simulated job interview.
|
