Course Description
This course is part of a sequence of courses that prepares individuals to
use artistic techniques combined with a commercial perspective to
effectively communicate ideas and information to business and consumer
audiences via the use of digital photography. Instruction includes training
in specialized camera and equipment operation, software usage,
maintenance, applications to commercial and industrial needs, and
photography business operations.
Disclaimer: Please note these standards and objectives are for a beginning
course and cover minimum concepts. Other standards will be covered in
advanced courses or are left to the discretion of the individual teacher.
Introduction to getting started in commercial digital photography. This course
will cover basic concepts for purchasing a digital camera, image capture, image
editing, and image output. This will enable the digital camera user to purchase
and more comfortably use the camera that will best suit their present and future
needs.
CAMERA REQUIREMENT
It is recommended that students have access to a Digital SLR camera. However
Digital Point and Shoot cameras can be used and will be covered in this material.
Minimum equipment requirements for this course are cameras with removable
Memory cards and adjustable Mode settings.
No Camera Cell Phones or PDA’s may be used.
SOFTWARE REQUIREMENT
Photoshop or Photoshop Elements
* SkillsUSA PDP requirements – recommended.
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Core Standards of the Course
Standard 01
Students will develop an awareness of career opportunities in digital photography and an overview of the history of photography.
Objective 0101
Develop career awareness related to working in the photography industry.
Objective 0102
History of Photography
Objective 0103
History of Digital Photography
Objective 0104
Introduction to Digital Photography
Standard 02
Students will be able to understand and apply the multi-step process of “workflow”.
Objective 0201
Identify the multi-step process of workflow in Image capture.
- Check Settings (Mode, Memory card, battery, etc.)
- Holding the camera (Steady, shoot, and format)
- Compose for desired effect
- Focus (auto or manual)
- Exposure (auto or manual - aperture and shutter priority)
- Flash (On or Off)
- Taking the picture
- Checking your results
Objective 0202
Identify the multi-step process of workflow as it relates to Image editing.
- Image Transfer (downloading files to a computer)
- Image Management (organizing files, photo selection and managing folders)
- Image Editing (Straighten, rotate, limited crop, adjust tonal range, contrast, and color correction)
Objective 0203
Identify the multi-step process of workflow as it relates to Image output.
- Size/Resolution for intended purpose. (web, presentation or print)
Objective 0204
Apply and modify this multi-step process or steps to develop and apply your own digital workflow.
Standard 03
Students will be able to identify different types of digital cameras, the location of their basic components, and the benefits and drawbacks of each type.
Objective 0301
Camera Phones and PDA Cameras
Objective 0302
Digital Point and Shoot cameras.
Objective 0303
Digital Single-Lens Reflex (SLR) cameras.
Objective 0304
Digital Professional/Studio cameras.
Standard 04
Students will demonstrate the appropriate use of the camera controls on a digital camera.
Objective 0401
Focusing and memory buffer delay
Objective 0402
Exposure Modes (Auto, Shutter Priority, Aperture Priority, Programmed Exposure, Manual, and Continuous).
Standard 05
Students will be able to use and identify memory devices and file types associated with digital cameras and scanners.
Objective 0501
Demonstrate an understanding of how pixels are used in digital photography.
Objective 0502
Demonstrate an understanding of digital file formats as they pertain to image capture (i.e. RAW, TIFF, JPEG).
Objective 0503
Demonstrate an understanding of compression in digital file sizes as they pertain to image capture (i.e. Extra Fine, Fine, Basic, and Normal)
Objective 0504
Demonstrate an understanding of the difference between High and Low Resolution and how they are linked to Pixelization
Objective 0505
Identify common memory cards and camera compatibilities. (i.e. Compact Flash, Secure Digital, Sony Memory Stick, Compact Disk, and internal storage)
Objective 0506
Identify necessary equipment used for downloading images (i.e. cables, card readers, or drives)
Objective 0507
Properly download files from the camera or scanner to a computer
Standard 06
Students will be able to understand and perform camera work.
Objective 0601
Identify basic digital camera parts and their functions (i.e. viewfinder or LCD monitor, lens, mode dial, shutter button, etc.).
Objective 0602
Understand focal length and identify appropriate lens for specific needs (i.e. wide angle, normal, telephoto, and optical verses digital zoom).
Objective 0603
Use of a tripod or other steady shoot method when it is appropriate.
Objective 0604
Identify the need and appropriate use for a flash.
Objective 0605
Identify the difference between Shutter Priority and Aperture Priority.
Objective 0606
Identify some of the basic differences between digital Point and Shoot and digital SLR cameras (i.e. size, weight, and lens options)
Standard 07
Students will be able to adjust size and set resolution of downloaded images.
Objective 0701
Demonstrate how to use Photoshop to set size and resolution for images based on the intended use of the image.
Standard 08
Students will be able to demonstrate basic proficiency in the use of Adobe Photoshop.
Objective 0801
Create a contact sheet or index print using Photoshop
Objective 0802
Demonstrate tonal adjustments (i.e. histogram, Brightness and Contrast, Shadow/Highlight correction, Levels, Dodge and Burn Tool)
Objective 0803
Demonstrate color correction (i.e. variations, color balance, hue /saturation, and levels)
Objective 0804
Demonstrate cropping (i.e. cropping, print sizing, straightening, and perspective)
Objective 0805
Demonstrate techniques for improving images (i.e. Healing Brushes, Patch Tool, Clone Stamp and Sharpening Filter).
Objective 0806
Demonstrate and use the Layers pallet (i.e. active layer, layer order, creating and deleting layers, and Opacity).
Objective 0807
Demonstrate the black and white conversion process (i.e. Hue/Saturation, and Grayscale mode)
Objective 0808
Demonstrate effective use of the Undo and Redo (i.e. history pallet, step forward or backward).
Objective 0809
Demonstrate the use of the Transform tool (i.e. scale, rotate, skew, flip, and distort).
Objective 0810
Demonstrate the use of selection tools (i.e. Marquee, Lasso, Magic Wand, adding and subtracting to or from the selection)
Standard 09
Students will be able to understand and demonstrate the elements of composition
Objective 0901
Demonstrate Simplicity/Emphasis as an element of composition
Objective 0902
Demonstrate Rule of Thirds as an element of composition
Objective 0903
Demonstrate Point of View as an element of composition
Objective 0904
Demonstrate Leading Lines as an element of composition
Standard 10
Students will be able to display digital images in printed and electronic output.
Objective 1001
Prepare an image for output (i.e. image size, canvas size and resolution) – printed to page or electronic publication.
Objective 1002
Evaluate/critique photographic work.
Standard 11
Students will be able to understand and practice copyright laws, ethics and legal issues dealing with photography as identified in United States Code Title 17 Chapter 1 Section 101.
Objective 1101
Define copyright.
Objective 1102
Other definitions.
- Audiovisual works.
- Computer program.
- Copies.
- Copyright owner.
- Digital transmission.
- Financial gain.
- Pictorial, graphic, and sculptural works.
- Work of visual art.
Objective 1103
Students will practice ethics and rules governing photojournalism (i.e. Editorial content must not be changed)
Objective 1104
Students will practice correct usage of copyright laws (i.e. the right to reproduce, manipulate, distribute, plagiarize or exhibit another photographer’s work outside of fair use provisions)
- Time limitations.
- Portion limitations.
- Text material.
- Illustrations and photographs.
- Copying and distribution limitations.
Objective 1105
Students will demonstrate understanding of ethics related to social and legal issues in subject choice (i.e. model releases, image appropriateness, and cultural sensitivity)
Standard 12
The student will understand the need for professional development.
Objective 1201
Complete a personal inventory.
Objective 1202
Set and meet goals.
Objective 1203
Be self-motivated.
Objective 1204
Know how to make decisions.
Objective 1205
Know how to manage time.
Objective 1206
Organize personal belongings and lab equipment.
Objective 1207
Learn to communicate verbally.
Objective 1208
Write effective communications.
Objective 1209
Establish a personal reading program.
Objective 1210
Develop effective work skills and attitudes.
Objective 1211*
Master a working knowledge of SkillsUSA.
- State the SkillsUSA motto
- State the SkillsUSA creed.
- Learn the SkillsUSA colors.
- Describe the official SkillsUSA dress
- Describe the procedure for becoming a SkillsUSA officer.
Standard 13
The student will understand the need for leadership skills.
Objective 1301
Serve on a committee.
Objective 1302
Prepare an agenda.
Objective 1303
Assist in planning a meeting.
Objective 1304
Review basic parliamentary procedure.
Objective 1305
Participate in a school project.
Objective 1306
Attend a community meeting.
Objective 1307
Practice effective speaking.
Objective 1308
Present a three- to five-minute talk.
Objective 1309
Implement a leadership project.
Objective 1310*
Master a working knowledge of SkillsUSA.
- Describe the meaning of the SkillsUSA emblem
- State the SkillsUSA pledge.
- Describe the duties of a SkillsUSA officer.
Standard 14
The student will understand the need for career planning.
Objective 1401
Define your future occupation.
Objective 1402
Survey employment opportunities.
Objective 1403
Report on a trade journal article.
Objective 1404
Explore opportunities for advanced training.
Objective 1405
Conduct a worker interview.
Objective 1406
Contact a professional association.
Objective 1407
Explore entrepreneurship opportunities.
Objective 1408
Give a talk about your career.
Objective 1409
Review career goals.
Standard 15
The student will understand the importance of employability and work habits.
Objective 1501
Develop a list of work standards to follow at school and on the job.
Objective 1502
Evaluate your personal ethics.
- Evaluate your personal ethics against acceptable workplace ethics.
Objective 1503
Build a job search network.
Objective 1504
Find job leads.
Objective 1505
Write a resume.
Objective 1506
Create a job portfolio.
Objective 1507
Complete a job application.
Objective 1508
Write a business letter and memo.
Objective 1509
Participate in an actual or simulated job interview.
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