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Core Standards of the Course
Standard 01
Students will explore career opportunities in Commercial Photography
Objective 0101
Develop career awareness related to working in the photography industry.
Objective 0102
Demonstrate proficiency in selected career opportunities.
Objective 0103
Instructors are encouraged to develop Program Advisory Committees (PAC) for their courses.
Standard 02
Students will be able to understand and apply the multi step process of “workflow”.
Objective 0201
Identify the multi&-step process of workflow in Image capture.
- Identify equipment needed for assignment.
- Determine correct camera settings.
- Compose.
- Focus.
- Determine lighting needs
- Capture the image
- Evaluate your results.
Objective 0202
Identify the multi-step process of workflow as it relates to image editing.
- Image Download
- Image Management
- Image Editing
Objective 0203
Identify the multi-step process of workflow as it relates to Image output Size/Resolution for intended purpose. (web, presentation or print).
Objective 0204
Apply and modify this multi-step or steps to develop and apply your own digital workflow.
Objective 0205
Explore opportunities for sales and promotion of student work.
Standard 03
Students will be able to make informed choices in selecting equipment and accessories for commercial photography assignments.
Objective 0301
Cameras with advanced features and interchangeable lens capability.
Objective 0302
Students will understand the capabilities and limitations of their personal cameras.
Objective 0303
Lens choices for particular assignments.
Objective 0304
Lighting devices for particular assignments.
Objective 0305
Peripheral devices for professionals (tripods, shutter release, etc.).
Objective 0306
Appropriate software for the desired effect.
Standard 04
Students will demonstrate the appropriate use of the camera controls on a digital camera.
Objective 0401
White balance, ISO, resolution, burst mode, auto bracketing, histograms, etc.
Objective 0402
Exposure Modes (Auto, Shutter Priority, Aperture Priority, Manual, and Continuous).
Standard 05
Students will be able to use and identify memory devices and file types associated with digital cameras.
Objective 0501
Demonstrate an understanding of what pixels are and how they are used in digital photography.
Objective 0502
Demonstrate an understanding of digital file formats as they pertain to image capture (i.e. RAW, TIFF, JPEG).
Objective 0503
Demonstrate an understanding of compression in digital file sizes as they pertain to image capture (i.e. Extra Fine, Fine, Basic, and Normal).
Objective 0504
Demonstrate an understanding of the difference between High and Low Resolution and how they are linked to pixelization.
Objective 0505
Identify common memory cards and camera compatibilities (i.e. Compact Flash, Secure Digital, Sony Memory Stick, Compact Disk, and internal storage).
Objective 0506
Identify necessary equipment used for downloading memory devices (i.e. cables, card readers, or drives).
Objective 0507
Understand the workflow necessary to transfer files from a camera to another storage device.
Standard 06
Students will be able to demonstrate increasing proficiency in the use of Adobe Photoshop.
Objective 0601
Students will be able to work in Photoshop at a professional level.
Objective 0602
Masking.
Objective 0603
Adjustment Layers.
Objective 0604
Color management (camera, monitor, software, printer output).
Objective 0605
Color Calibration (Monitor).
Objective 0606
Printer Profiles.
Objective 0607
Channels.
Standard 07
Students will be able to understand and demonstrate the principles of art, design and composition.
Objective 0701
Demonstrate Simplicity/Emphasis.
Objective 0702
Demonstrate Rule of Thirds.
Objective 0703
Demonstrate Perspective or Point of View.
Objective 0704
Demonstrate Leading Lines.
Objective 0705
Demonstrate Harmony (a pleasing relationship of elements).
Objective 0706
Demonstrate Avoiding Mergers.
Objective 0707
Demonstrate Framing.
Objective 0708
Demonstrate Rhythm/Repetition (orderly, related movement)
Objective 0709
Demonstrate Balance (symmetrical/asymmetrical).
Standard 08
Students will be able to present digital images in both a printed and electronic format.
Objective 0801
Evaluate/critique photographic work.
Objective 0802
Students will produce a portfolio of their work.
Objective 0803
Students will submit their photographs for display.
Standard 09
Students will be able to understand and practice copyright laws, ethics and legal issues dealing with photography as identified in United States Code Title 17 Chapter 1 Section 101.
Objective 0901
Define copyright.
Objective 0902
Other definitions
- Audiovisual works
- Computer program
- Copies
- Copyright owner
- Digital transmission
- Financial gain
- Pictorial, graphic, and sculptural works
- Work of visual art.
Objective 0903
Students will practice ethics and rules governing photojournalism (i.e. Editorial content must not be changed).
Objective 0904
Students will practice correct usage of copyright laws (i.e. the right to reproduce, manipulate, distribute, plagiarize or exhibit another photographer's work outside of fair use provisions).
- Time limitations
- Portion limitations
- Text material
- Illustrations and photographs.
- Copying and distribution limitations.
Objective 0905
Students will demonstrate understanding of ethics related to social and legal issues in subject choice (i.e. model releases, image appropriateness, and cultural sensitivity).
Standard 10
The student will understand the need for professional development.
Objective 1001
Complete a personal inventory.
Objective 1002
Set and meet goals
Objective 1003
Be self-motivated.
Objective 1004
Know how to make decisions.
Objective 1005
Know how to manage time.
Objective 1006
Organize personal belongings and lab equipment.
Objective 1007
Learn to communicate verbally.
Objective 1008
Write effective communications.
Objective 1009
Establish a personal reading program.
Objective 1010
Develop effective work skills and attitudes.
Objective 1011
Master a working knowledge of SkillsUSA
- State the SkillsUSA motto
- State the SkillsUSA creed
- Learn the SkillsUSA colors
- Describe the official SkillsUSA dress
- Describe the procedure for becoming a SkillsUSA officer
Standard 11
The student will understand the need for leadership skills.
Objective 1101
Serve on a committee.
Objective 1102
Prepare an agenda.
Objective 1103
Assist in planning a meeting.
Objective 1104
Review basic parliamentary procedure
Objective 1105
Participate in a school project
Objective 1106
Attend a community meeting
Objective 1107
Pratice effective speaking
Objective 1108
Present a three-to-five-minute talk
Objective 1109
Implement a leadership project
Objective 1110
Master a working knowledge of SkillsUSA
- Describe the meaning of the SkillsUSA emblem
- State the SkillsUSA pledge
- Describe the duties of a SkillsUSA officer
Standard 12
The student will understand the need for career planning.
Objective 1201
Define your future occupation
Objective 1202
Survey employment opportunities
Objective 1203
Report on a trade journal article
Objective 1204
Explore opportunities for advanced training
Objective 1205
Conduct a worker interview
Objective 1206
Contact a professional association
Objective 1207
Explore entrepreneurship opportunities
Objective 1208
Give a talk about your career
Objective 1209
Review career goals
Standard 13
The student will understand the importance of employability and work habits.
Objective 1301
Develop a list of work standards to follow at school and on the job
Objective 1302
Evaluate your personal ethics
- Evaluate your personal ethics against acceptable workplace ethics
Objective 1303
Build a job search network
Objective 1304
Find job leads
Objective 1305
Write a resume
Objective 1306
Create a job portfolio
Objective 1307
Complete a job application
Objective 1308
Write a business letter and memo
Objective 1309
Participate in an actual or simulated job interview
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