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Core Standards of the Course
Standard 1
Students will determine what type of business venture to be used for the simulation.
Objective 1
Students will identify different types of businesses ownership (sole proprietorship, partnership, and corporations)
- Students will be able to explain the difference between profit vs. non profit businesses.
Objective 2
Students will understand and demonstrate Entrepreneurial concepts
- Students will determine skills, characteristics, and risks of entrepreneurs.
- Personality Test
- Risk assessment
Objective 3
Students will determine who the potential customers are for the business simulation.
- Students will determine an appropriate target market for business venture.
- Students will research customer wants and needs (market research).
- Students will identify goods and/or services as potential business ventures based on market research of their target market.
- Supply and demand
Objective 4
Students will determine what business venture to pursue for the business simulation.
- Students will identify resources at their disposal.
- Capital, Human, and Natural Resources
- Students will use a decision making model to analyze different business ventures.
- Students will make financial decisions by creating a budget for their business venture.
Standard 2
Students will market their business venture.
Objective 1
Students will know the 4 P's of marketing (Marketing Mix): product, place, price, and promotion.
Objective 2
Students will understand consumer motivations including rational motives, emotional motives, and patronage motives.
Objective 3
Students will identify different advertising media: magazines, newspapers, television, direct mail, radio, Internet, and billboards.
Objective 4
Students will research advertising costs for their business venture.
Standard 3
Students will design business documents.
Objective 1
Students will understand basic design and page layout concepts and terminology including white space, margins, headline, copy, color, page balance, font, font size, graphic formats, and design elements.
Objective 2
Students will create a logo and slogan for their business.
Objective 3
Students will create business document to include business cards, letterhead, and additional documents as needed.
Objective 4
Students will create 3 print and/or multimedia advertisements.
Objective 5
Students will research the financial cost of creating/obtaining business documents for their business venture.
Standard 4
Students will create a webpage for their business venture. (District guidelines must be followed for publishing web pages.)
Objective 1
Students will explore the basic concept of HTML (source code).
Objective 2
Students will use a web page editor to create a web site that includes multiple pages and links. The web site will also include a title heading, sub-heading, body text, and text enhancements (i.e. font, color, bold, italics, font size, etc), and a graphic.
Objective 3
Students will research the costs related to publishing and maintaining a web site and prepare a budget.
Standard 5
Students will learn how to use the stock market as an investment tool.
Objective 1
Students will be able to define and explain basic stock market terminology including the following: stock, stock market, stockbroker, commission, stock exchange (NYSE), shareholders, dividends, bull market, and bear market.
Objective 2
Students will understand what stock (equity) is as it pertains to ownership in a public corporations.
Objective 3
Students will be able to read stock quotes on the Internet and/or the newspaper.
Objective 4
Students will simulate the buying and selling of stock including determining gain/loss on the sale of the stock. (The Stock Market Game, bankhs.com, creating a personal portfolio)
Standard 6
Students will incorporate concepts learned to create, present and evaluate a business plan (student portfolio).
Objective 1
Students will compile a business plan (student portfolio), including, but not limited to the following sections:
- Cover Sheet
- Executive Summary
- Organizational Plan
- Marketing Plan
- Financial Documents
Objective 2
Students will evaluate their own business plan (student portfolio) according to the concepts learned in the course. Business plans will also be reviewed by fellow students.
Standard 7
Students will reinforce keyboarding skills.
Objective 1
Students will use correct keyboarding technique to improve speed and accuracy. This includes the following:
- eyes on copy or screen, not on keys
- fingers curved and oriented to home row
- correct fingers used for keystrokes
- key with smooth rhythm and quiet hands
- forearms parallel to slant of keyboard; wrists low but not resting on any surface
- proper sitting posture: body centered, feet provide balance elbows naturally at sides.
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