Course Description
This one-semester course provides skill development in the electronic procedures of producing and editing publications. Students will create, format, illustrate, design, edit/revise, and print publications. Improved productivity of electronically produced newsletters, flyers, brochures, reports, advertising materials, and other publications are emphasized. Proofreading, document composition, and communication competencies are also included.
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Core Standards of the Course
Standard 1
Students will understand the process of planning a document.
Objective 1
Students will understand the importance of preplanning a document including creating a thumbnail sketch.
Objective 2
Students will understand that some documents consist of more than a single page. Multiple pages must be arranged by inserting and deleting pages and using facing pages.
Objective 3
Students will understand that documents are printed on different types of paper that have different sizes, weights, and finishes.
Objective 4
Students will understand the different types of folds that are used with publications including: z fold, trifold, and half fold.
Standard 2
Students will apply basic desktop publishing design principles.
Objective 1
Students will develop an understanding of basic desktop publishing terminology (see teacher helps vocabulary list).
Objective 2
Students will understand that focal point is the visual element in a page that the viewer notices first.
Objective 3
Students will use directional flow to draw readers eyes through the text to particular words or images that the designer wishes to emphasize.
Objective 4
Students will understand how to use white space /negative space.
Objective 5
Students will understand the rule of thirds.
Objective 6
Students will understand how to create harmony within a publication.
Standard 3
Students will demonstrate and understand basic typography. (see teacher helps for clarification)
Objective 1
Students will understand basic text alignment including left, right, centered and justified.
Objective 2
Students will understand: baseline, x-height, ascender, descender and drop cap.
Objective 3
Students will recognize the difference between the two major categories of fonts including: serif and sans serif.
Objective 4
Students will understand that fonts are grouped together in families and given a family name (i.e. Arial, Garamond).
Objective 5
Students will understand that when a style is applied to a font family it becomes a typeface.
Objective 6
Students will utilize the four basic categories of type styles: normal, bold, italic, and book/heavy.
Objective 7
Students will understand points and picas.
Objective 8
Students will understand and utilize kerning, tracking, and leading.
Objective 9
Students will understand reverse type.
Objective 10
Students will understand how to use tabs and leaders.
Standard 4
Students will understand the proper use of color in publications.
Objective 1
Students will develop a basic understanding of the color wheel including complementary and analogous colors.
Objective 2
Students will understand that colors are used to communicate a mood or a message and that different colors are associated with different meanings.
Objective 3
Students will understand the difference between the two basic color modes: CMYK and RGB.
Standard 5
Students will understand that images are used to enhance publications.
Objective 1
Students will insert and transform photos using cropping, resizing, flipping, rotating, skewing, and shadowing.
Objective 2
Students will create simple drawings to include shapes, fills, colors, strokes and lines.
Objective 3
Students will select and group objects.
Objective 4
Students will have a basic understanding of layering including text wrap, and opacity/watermarks.
Objective 5
Students will understand pixels as a unit of measurement for images and how to select high quality images.
Objective 6
Students will understand the differences between raster/bitmap and vector images.
Standard 6
Students will demonstrate an understanding of ethics related to the use of images and text.
Objective 1
Students will understand the difference between royalty free and copyrighted images and text.
Objective 2
Students will understand the process of obtaining and citing permission for copyrighted works.
Performance Objectives:
- Students will create a document utilizing the basic design principles listed in standard two.
- Students will create a document demonstrating knowledge of typography listed in standard three.
- Students will create a document utilizing color as listed in standard four.
- Students will create a document incorporating images as listed in standard five.
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