CTE/Business Education Course Description - Business Communication II

	Business Communication II
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Credit: 0.50
Course Preface
Core Code: 32-02-00-00-111
Printable Version: Business Communication II (pdf)

Course Description
This advanced course can be used to build upon the skills acquired in Business Communication I or used as a stand alone class that focuses on additional methods of constructive communication skills through professional presentation software. Competency will again be developed in oral, written, nonverbal communication; listening skills will be incorporated throughout the semester. The goal is to provide students with a practical, proficient portfolio consisting of a résumé, job application, and an oral presentation. Students will complete the course with a greater understanding of the impact of technology and the need for effective communication skills to advance in a business career.

Core Standards of the Course

Standard 1
Students will develop and practice effective oral communication skills.

Objective 1
If continuing from Business Communication I, build on Standard 3 Objectives 1-4.

Objective 2
Evaluate oral presentations analytically and critically. (Videotape presentation for evaluation suggested)

Objective 3
Deliver impromptu and planned speeches with confidence.

Objective 4
Present a formal oral presentation that includes suitable supporting materials.

Standard 2
Students will improve and demonstrate effective informational reading strategies.

Objective 1
If continuing from Business Communication I, build on Standard 4 Objectives 1-4.

Objective 2
Use basic research techniques to find and use different types of information and using a variety of sources.

Objective 3
Read and report on several current business articles.

Standard 3
Students will compose an effective research paper using the writing process:

Define purpose/objective/problem
Determine audience
Draft (Brainstorm, research, outline, organize, write)
Edit
Publish

Objective 1
Identify the parts of a business research paper: title page, table of contents, letter of transmittal. executive summary, and appendix.

Objective 2
Create a report which demonstrates introduction, body, and conclusion.

Objective 3
Use in-text citations applying MLA or APA format.

Objective 4
Create a Reference/Works Cited page.

Objective 5
Enhance report by selecting, using, and labeling appropriate visuals (charts, graphs, tables, etc.).

Objective 6
Distinguish between paraphrasing, plagiarism, and documentation.

Standard 4
Students will use technology to enhance the effectiveness of communications.

Objective 1
Demonstrate basic keyboarding and computer functions using basic software applications.

Objective 2
Be able to use modern technology to enhance business communication (copy machine, CD-DVD ROM, video, document camera, cell phone, PDA, scanner, i-Pod, voice recognition software).

Objective 3
Discuss basic business terminology including WATS lines, LAN systems, cellular technology, voice recognition, dictation, and Internet applications.

Objective 4
Consider electronic ethics, ownership, and confidentiality.

Standard 5
Students will integrate all forms of communication in the successful pursuit of employment communication skills by creating an employment portfolio.

Objective 1
Explore job search strategies and sources for job placement.

Objective 2
Write a mailable application letter, resume (print and scannable), and follow up letter for a simulated job opportunity.

Objective 3
Properly complete a job application form.

Objective 4
Role-play interviews and demonstrate appropriate nonverbal communication.

Objective 5
Differentiate among business attire (e.g. casual, business-casual, professional business, and formal attire) and select correct attire for specific situations.

Objective 6
Talk about qualities that employers expect in employees.

Objective 7
Examine legal and illegal employment practices.

Objective 8
Use correct strategies for accepting or rejecting an offer.

Objective 9
Prepare a list of questions to ask an interviewer and make a list of common mistakes made by interviewers and interviewees.

Objective 10
Practice basic etiquette and manners in given situations.

Standard 6
Students will develop organizational communication skills through the development of leadership, personal ethics, and customer-business relationships.

Objective 1
Explain the importance of taking moral responsibility for all oral and written communication and actions taken.

Objective 2
Investigate office relationships, sexual harassment, office politics, ethics, customer and employee rights, tact, courtesy, and correct business behavior.

Objective 3
Write short-term and long-term personal and professional goals.

Objective 4
Incorporate standards of personal ethics into effective communication.

Objective 5
Combine proper leadership, supervision techniques, and customer service strategies to develop positive customer and business relationships.

Objective 6
Practice relevant strategies for dealing with dissatisfied customers on the telephone, through face-to-face communication, and in writing.

Objective 7
Identify situations in which technology can positively and negatively impact customer service.

Standard 7
Students will present an oral report using presentation software to enhance the presentation.

Objective 1
Present an organized unified oral report.

Objective 2
Use correct grammar, spelling, and parallelism in both presentation and oral report.

Objective 3
Create a Reference/Words Cited page with proper citations for sources used in report and presentation.

Objective 4
Use appropriate body language including voice quality, eye contact and hand gestures when giving an oral presentation.

Objective 5
Create an electronic slide show to supplement an oral presentation.

Objective 6
Create effective slide transitions, bullets, graphics, charts, appropriate backgrounds, word art, custom animation, audio and video in electronic slide show.



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