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Core Standards of the Course
Standard 08.0199-01
Students will understand the retail segment. (Ch. 12)
Performance Objective PO-01
Evaluate types of retail stores.
The student will demonstrate knowledge of retail store types by collecting ten newspaper advertisements for apparel and then evaluating them as follows: determine whether each store is a specialized retailer or a generalized retailer, then determine which type of retail store they are.
Objective 08.0199-0101
Identify the functional areas of apparel retailers
Objective 08.0199-0102
Identify the main types of apparel retailers.
Standard 08.0199-02
Students will understand the concept of retailing positioning. (Ch. 13)
Performance Objective PO-02
Create a fictitious store.
The student will demonstrate their knowledge of retail positioning by creating a fictitious store. They will include a description of the target customer for the store, along with a description of products carried, and competitors. They will also include depictions of the store exterior and furnishings used to create the right ambiance for the store.
Objective 08.0199-0201
Define the following terms: buying motives, product motives, patronage motives, direct competition, indirect competition, retail positioning, assortment breadth, assortment depth, prestige pricing, price promoting, merchandising policies, operational policies, and ambiance
Objective 08.0199-0202
Describe how to target a specific target market.
Objective 08.0199-0203
Describe ways to differentiate a store from its competitors.
Standard 08.0199-03
Students will understand what is involved in planning to buy. (Ch. 15)
Performace Objective PO-03
Evaluate two retail stores.
The student will demonstrate their knowledge of merchandise buying by evaluating 2 local stores using the following criteria: depth and breadth of assortment, complementary products, pricing strategies, brand names versus private brands, whether products are produced domestically or foreign.
Objective 08.0199-0301
Describe the merchandise planning function.
Objective 08.0199-0302
Define the following terms: merchandising cycle, retail buyers, indirect selling, direct selling, stock turnover, buying plans, departmental buying, classification buying, specification buying, stock-keeping unit (SKU), open-to-buy (OTB), stock-to sales ratio, assortment plan, and vendor-managed inventory (VM).
Objective 08.0199-0303
Identify ways of obtaining internal and external information when planning to buy.
Standard 08.0199-04
Students will understand the basics of merchandise buying. (Ch. 16)
Performance Objective PO-03
Evaluate two retail stores.
The student will demonstrate their knowledge of merchandise buying by evaluating 2 local stores using the following criteria: depth and breadth of assortment, complementary products, pricing strategies, brand names versus private brands, whether products are produced domestically or foreign.
Objective 08.0199-0401
Describe what happens at market weeks and trade shows.
Objective 08.0199-0402
Identify some advantages of market weeks for buyers.
Objective 08.0199-0403
Identify the major domestic market centers and what they are known for.
Objective 08.0199-0404
Define the following terms: advance orders, reorders, back orders, open order, special orders, blanket orders, approval buying, and purchase order.
Standard 08.0199-05
Students will understand the basics of successful selling. (Ch. 18)
Performance Objective PO-04
Prepare a feature benefit chart.
The student will demonstrate their understanding of features and benefits by preparing a feature-benefit chart for a fashion item including, brand name, size, suggested retail price, style number, fabric content, style details, and guarantees and warranties. (Standard 08.0199-05)
Performance Objective PO-05
Demonstrate a sales presentation in a role-play situation.
The student will demonstrate their skill in selling by demonstrating an effective sales presentation in a role-play situation using an effective approach and greeting, questioning, handling objections, suggestion selling, closing and follow-up techniques.
Performance Objective PO-06
Demonstrate knowledge of suggestion selling.
The student will demonstrate their ability to use suggestion selling by listing and explaining examples of the various techniques of add-ons, trading up, multiple sales, and special offers.
Objective 08.0199-0501
Define the following terms: indirect selling, direct selling, incentives, commission, rack jobbers, suggestion selling, ad-ons, trading up, layaway, product features, and client books.
Objective 08.0199-0502
Identify garment label information.
Objective 08.0199.0503
Identify the steps used in selling.
Standard 08.0199-06
Students will be able to understand basic merchandising math. (Ch. 19)
Performance Objective PO-07
Calculate the price merchandise using several methods.
The student will demonstrate their ability to calculate the price of merchandise using the retail and cost methods, common markup and markdown methods, and merchandise discounts.
Objective 08.0199-0601
Identify types of financial records.
Objective 08.0199-0602
Define the following terms: operating statement, cost of goods sold (COGS), gross margin, net profit, profit margin, fixed costs, variable costs, odd-figure pricing, loss leader, initial markup, keystone markup, maintained markup.
Objective 08.0199-0603
Identify formulas for calculating the price of merchandise using both retail and cost methods.
Objective 08.0199.0604
Identify formulas for calculating markdowns.
Standard 08.0199-07
Students will understand the basics of fashion promotion. (Ch.21)
Performance Objective PO-08
Develop a promotional plan.
The student will demonstrate their knowledge of promotion by developing a promotion plan including objectives, advertising, and visual merchandising for a store of their choice complete with a budget for the promotion.
Objective 08.0199-0701
Identify the three purposes of fashion promotion and the three promotion levels.
Objective 08.0199-0702
Define the following terms: publicity, public relations (PR), press kits, promotional mix, advertising, institutional advertising, cooperative advertising, national advertising, regional advertising, and local advertising.
Objective 08.0199-0703
Name two advantages and two disadvantages of each of the following advertising media: newspapers, magazines, outdoor, direct mail, radio, television, video, and web sites.
Standard 08.0199-08
Students will understand visual merchandising. (Ch. 22)
Performance Objective PO-09
Create a display.
The student will demonstrate their knowledge of visual merchandising by creating an actual display using fashion items. OR The student will demonstrate their knowledge of visual merchandising by creating a miniature window display in a box.
Performance Objective PO-10
Create an interior layout for the store in PO-02.
The student will demonstrate their knowledge of visual merchandising by creating the interior layout for the store they created on performance objective #2. The layout should include fixtures used and areas for displays.
Objective 08.0199-0801
Define the following terms: store layout, selling areas, sales support areas, floor plan, fixtures, and visual merchandising.
Objective 08.0199-0802
Name and describe the three basic types of merchandise presentation.
Objective 08.0199-0803
Identify basic types of retail fixtures.
Objective 08.0199-0804
Identify the basic components of displays.
Objective 08.0199-0805
Identify the basic types of window displays.
Standard 08.0199-09
Students will understand the basics of fashion show production. (Ch.23)
Objective 08.0199-0901
Identify the main types of fashion shows.
Objective 08.0199-0902
Define the following terms: fittings, merchandise pull, runways, commentary, choreography, lineup, and dressers.
Objective 08.0199-0903
Summarize the coordination of the physical layout, music, choreography, and commentary of fashion shows.
Standard 08.0199-10
Students will understand careers that are available in the fashion industry. (Ch. 26, 27, 28, 29, 30)
Performance Objectiev PO-11
Create or participate in a fashion show.
The student will demonstrate their knowledge of fashion show production by participating in a fashion show at the school, helping with all stages of the production. OR The student will demonstrate their knowledge of fashion show production by creating a fictitious fashion show, including drawings of a staging area, samples of programs, examples of commentary, and examples of merchandise that would be selected to include in the show.
Performance Objective PO-12
Fill out a job application.
The student will demonstrate their ability to fill out an actual job application.
Performance Objective PO-13
Prepare a professional resume.
The student will demonstrate their knowledge of resumes by preparing a professional resume for him or herself, including an appropriate cover letter.
Performance Objective PO-14
Answer interview questions in a role-play situation.
The student will demonstrate their ability to answer questions in a formal interview through a role-play situation.
Objective 08.0199-1001
Define the following terms: job, career, career planning, entry-level jobs, management positions, interests, aptitudes, skills, associate degree, bachelor’s degree, work-study programs, compensation, seniority, and fringe benefits. (Ch. 26)
Objective 08.0199-1002
Identify careers in the textile and apparel industry. (Ch. 27)
Objective 08.0199-1003
Identify careers in the retail industry. (Ch. 28)
Objective 08.0199-1004
Identify careers in promotion. (Ch. 29)
Objective 08.0199-1005
Describe what an entrepreneur is and what traits a person would need to succeed as an entrepreneur.
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