CTE/Marketing Education Course Description - Retailing

	Retailing - School Store
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Credit: 0.50
Course Preface
Core Code: 37-01-00-00-240
Printable Version: Retailing - School Store (pdf)

Course Description
Retailing is a program that will prepare the student to operate businesses that sell, rent, or lease goods and services. This course will provide insight into the theory behind buying, storing, pricing, advertising, display, selling, financing, and other activities necessary for successful business operations. Students taking marketing classes should have the opportunity to participate in the DECA organization (student marketing leadership association). DECA related activities and curriculum may be used as an approved part of all marketing classes.

Performance Objectives (PDF)

Core Standards of the Course

Standard 08.0705-01
Students will understand the basic marketing and retail merchandising concepts.

Objective 08.0705-0101
Know and understand the definition of marketing. (Marketing Essentials – Ch. 1)

Objective 08.0705-0102
Define retailing and merchandising.

Objective 08.0705-0103
Know and understand the marketing concept. (M.E. – Ch. 2)

Objective 08.0705-0104
Know and understand the seven functions of marketing. (M.E. – Ch. 1)

Objective 08.0705-0105
Know and understand the marketing mix and target marketing elements. (M.E. – Ch. 2)

Standard 08.0705-02
Students will understand and develop retail-selling techniques used in business.

Objective 08.0705-0201
Know and understand the steps of the sales process. (M.E. – Ch. 13 / 12-15 in depth)

Objective 08.0705-0202
Know and understand feature-benefit selling. (M.E. – Ch. 12)

Standard 08.0705-03
Students will know and analyze distribution systems and inventory controls in the retail setting.

Objective 08.0705-0301
Know and understand channels of distribution. (M.E. – Ch. 21)

Objective 08.0705-0302
Know and understand inventory control. (M.E. – Ch. 24)

Objective 08.0705-0303
Know and understand the receiving process. (M.E. – Ch. 24)

Standard 08.0705-04
Students will understand pricing policies and differentiate between different retail pricing systems.

Objective 08.0705-0401
Know and understand selling price calculations. (M.E. – Ch. 27)

Objective 08.0705-0402
Know and understand break-even. (M.E. – Ch. 27)

Objective 08.0705-0403
Know and understand psychological pricing considerations. (M.E. – Ch. 26)

Standard 08.0705-05
Students will demonstrate their ability to conduct retail calculations and operate a point-of-sale terminal.

Objective 08.0705-0501
Operate a point-of-sale terminal including all associated activities. (M.E. – Ch. 16)

Objective 08.0705-0502
Know and understand point-of-sale transaction calculations. (M.E. – Ch. 16)

Standard 08.0705-06
Students will discuss and evaluate types of promotion and brand identification used in retailing.

Objective 08.0705-0601
Know and understand types of promotion. (M.E. – Ch. 17)

Objective 08.0705-0602
Know and understand product identification through branding. (M.E. – Ch. 31)

Standard 08.0705-07
Students will evaluate point-of-sale promotions, visual merchandising and retail store layout considerations.

Objective 08.0705-0701
Know and understand store layout. (M.E. – Ch. 18)

Objective 08.0705-0702
Know and understand visual merchandising. (M.E. – Ch. 18)



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