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Core Standards of the Course
Standard 08.0708-1-1A
Students will have an understanding of the world of marketing.
Objective 1-1A-01
Understand marketing and related activities.
(Resources: M/E Chapter 1, MB Lap 1)
- Describe marketing functions and related activities.
- Explain marketing and its importance in a global economy.
Objective 1-1A-02
Understand the nature of economic utility.
(Resources: M/E Chapter 1, EC Lap 13)
- Describe the benefits of marketing.
- Define the term economic utility.
- Identify the five economic utilities.
- Determine forms of economic utility created by marketing activities.
Objective 1-1A-03
Understand careers in marketing.
(Resources: M/E Chapter 1, CD Lap 2)
- Explain employment opportunities in marketing.
- Identify skills needed to enhance career progression.
Standard 08.0708-1-1B
Students will have an understanding of the world of marketing.
Objective 1-1B-01
Understand the marketing concept.
(Resources: M/E Chapter 2, MB Lap 1 and 4)
- Define the marketing concept.
- Understand the difference between customer and consumer.
- Define the term market.
- Define the term target marketing.
- Understanding the “Four P’s of Marketing”.
Objective 1-1B-02
Understand the concept of market segmentation.
(Resources: M/E Chapter 2, MB Lap 5)
- Define the term market segmentation.
- Understand the four methods used to segment a market.
- Understand current demographic, psychographic, and geographic trends.
Standard 08.0708-2-1A
Students will have an understanding of economics and how it relates to marketing.
Objective 2-1A-01
Understand the nature of capitalism.
(Resources: M/E Chapter 3, EC Lap 2, 3, 8, 15)
- Explain the types of economic systems.
- Explain the concept of private enterprise.
- Explain the concept of competition.
- Determine factors affecting business risk.
- Identify factors affecting a business’s profit.
Objective 2-1A-02
Understand government and consumer functions.
(Resources: M/E Chapter 3, EC Lap 11, 16)
- Explain the relationship between government and business.
- Explain the principles of supply and demand.
Standard 08.0708-2-1B
Students will have an understanding of economics and how it relates to marketing.
Objective 2-1B-01
Understand global economies.
(Resources: M/E Chapter 4, EC Lap 14 and 17)
- Explain the types of economic systems.
- Explain the concept of economic resources.
- Distinguish between economic goods and services.
- Describe the nature of economics and economic activities.
- Determine the relationship between government and business.
Objective 2-1B-02
Understand the economy.
(Resources: M/E Chapter 4, EC Lap 1, 9, 18)
- Explain the concept of productivity.
- Explain the concept of gross domestic product.
- Explain measures used to analyze economic conditions.
- Explain the nature of the consumer price index.
- Determine the impact of business cycles on business activities.
Standard 08.0708-3-1A
Students will have an understanding of business and international marketing principles.
Objective 3-1A-01
Define the functions of business.
(Resources: M/E Ch. 5, Lap MB 1, 6, 8, 10, EC 10)
- Explain the role of business in society.
- Explain marketing and its importance in a global economy.
Objective 3-1A-02
Explore the issues of ethics and social responsibility.
(Resources: M/E Ch. 5, Lap MB 1, 6, 8, 10, EC 10)
- Explain the role of business in society.
- Understand how to treat others fairly at work.
- Demonstrate ethical work habits.
- Explain the nature of environmental regulations.
Standard 08.0708-3-2A
Students will have an understanding of business and international marketing principles.
Objective 3-2A-01
Understand the interdependence of nations.
(Resources: M/E Ch. 6, LAP EC 4)
- Explain the nature of international trade.
- Evaluate influences on a nation’s ability to trade.
- Determine the relationship between government and business.
Objective 3-2A-02
Understand factors of doing business internationally.
(Resources: M/E Ch. 6, LAP EC 4)
- Understand the key terms of importing, exporting, multinationals and joint ventures.
- Identify the impact of cultural and social environments on world trade.
- Explain the nature of trade regulations.
Standard 08.0708-4-1A
Students will have an understanding of academic concepts and skills.
Objective 4-1A-01
Understand math fundamentals.
(Resources: M/E Ch. 7 MA LAP 43, MA LAP 51)
- Solve basic math problems.
- Solve math problems involving fractions.
Objective 4-1A-02
Interpret numbers.
(Resources: M/E Ch. 7 MA LAP 43, MA LAP 51)
- Understand how to operate a calculator.
- Solve mathematical problems involving percentages.
- Understand how to read charts and graphs.
Standard 08.0708-4-1B
Students will have an understanding of academic concepts and skills.
Objective 4-1B-01
Define communication.
(Resource: M/E Ch. 8)
- Explain the nature of effective communications.
- Understand how to apply effective listening skills.
Objective 4-1B-02
Understand the elements of speech and writing.
(Resource: M/E Ch. 8)
- Understand effective oral presentations.
- Handle telephone calls in a businesslike manner.
- Explain the nature of written communications.
- Use communications technology/systems.
Standard 08.0708-4-2A
Students will have an understanding of academic concepts and skills.
Objective 4-2A-01
Describe the use of computers in marketing.
(Resources: M/E Ch. 9, BA LAP 3)
- Describe the major ways computers are used to save businesses money.
- Describe the characteristics of different types of computers.
- Describe the functions of basic pieces of computer hardware.
Objective 4-2A-02
Understand computer applications.
(Resources: M/E Ch. 9, BA LAP 3)
- Demonstrate basic word-processing skills.
- Demonstrate basic database skills.
- Demonstrate basic spreadsheet skills.
Objective 4-2A-03
Understand computer technology.
(Resources: M/E Ch. 9, BA LAP 3)
- Demonstrate basic presentation software skills.
- Demonstrate basic search skills on the web.
Standard 08.0708-4-2B
Understand the importance of interpersonal skills.
(Resources: M/E Ch. 10, HR LAP 10, HR LAP19, PD LAP 2, HR LAP 14, HR LAP 5, HR LAP 11, HR LAP 18, HR LAP 4, HR LAP 2, HAR LAP 8, HR LAP 12, HR LAP 17, HR LAP 16, PD LAP 1, HR LAP6)
Objective 4-2B-01
Understand the importance of human relations.
- Foster positive working relationships.
- Identify personality traits important to business.
- Adjust to change.
Objective 4-2B-02
Understand the importance of working together.
- Participate as a team member.
- Explain the nature of leadership in organizations.
- Explain the nature of staff communications.
Standard 08.0708-4-3A
Understand management skills.
(Resources: M/E Ch. 11, MB LAP 8, MN LAP 044, HR LAP 24, MN LAP 53, MN LAP 47, MN LAP 41)
Objective 4-3A-01
Understand management structures.
- Explain the concept of management.
- Explain the nature of management/supervisory training.
Objective 4-3A-02
Understand management functions.
- Understand how to foster positive working relationships.
- Describe the role of management in the achievement of quality.
- Encourage team building.
- Explain the concept of staff motivation.
- Explain the nature of leadership in organizations.
Standard 08.0708-5
Students will have an understanding of the selling process.
Standard 08.0708-5-1A
Define preparing for the sale.
(Resources: M/E Ch. 12, LAP SE 113)
Objective 5-1A-01
Knowing your product and your customer.
- Explain the nature and scope of the selling function.
- Analyze product information for use in selling.
- Identify customer’s buying motives for use in selling.
- Facilitate customer buying decisions.
Objective 5-1A-02
Explain why preparation is important.
- Determine customer/client needs.
- Explain key factors in building a clientele.
- Differentiate between consumer and organizational buying behavior.
Standard 08.0708-5-1B
Understand initiating the sale.
(Resources: M/E Ch. 13, LAP SE 126, 101)
Objective 5-1B-01
Describe the sales process.
- Explain the selling process.
- Prepare for the sales presentation.
- Establish relationship with client/customer.
Objective 5-1B-02
Explain determining needs in a sale.
- Explain customer/client needs.
- Assess customer/client needs.
Standard 08.0708-5-2A
Describe presenting the product.
(Resources: M/E Ch. 14, LAP SE 103, 100)
Objective 5-2A-01
Describe how to present a product.
- Understand how to demonstrate a product.
- Understand how to recommend a specific product.
Objective 5-2A-02
Understand objections and rejections.
- Understand how to convert customer/client objections into selling points.
- Understand how to handle customer inquiries.
Standard 08.0708-5-2B
Understanding closing the sale.
(Resources: M/E Ch. 15, LAP SE 107, 110)
Objective 5-2B-01
Identify customer buying signals.
- Understand how to close the sale.
- Understand how to sell a good/service/idea to individuals.
- Facilitate customer buying decisions.
Objective 5-2B-02
Understand effective selling.
- Demonstrate suggestion selling.
- Understand how to process sales documentations.
- Plan follow-up strategies for use in selling.
Standard 08.0708-5-3A
Demonstrate how to use math in sales.
(Resources: M/E Ch. 16, LAP SE 50)
Objective 5-3A-01
Identify cash register sales.
- Analyze technology for use in the sales function.
- Understand how to process sales documentation.
Objective 5-3A-02
Understand sales transactions
- Calculate miscellaneous charges.
- Explain the purpose and importance of credit.
- Address the needs of individual personalities.
Objective 5-3A-03
Understand purchase orders and invoices
- Determine discounts and allowances that can be used to adjust base prices.
- Understand how to use information systems for order fulfillment.
Performance Objective PO-01
Students will understand the sales process by completing "The Sales Presentation."
Performance Objective PO-02
Students will understand the importance of marketing functions by completing "The Marketing Research Project."
Standard 08.0708-6
Students will understand the concept of promotion and how it relates to marketing.
Standard 08.0708-6-1A
Promotional concepts and strategies.
(Resources: M/E Ch. 17, PR LAP 4, PR LAP 1, PR LAP 8, PR LAP 10)
Objective 6-1A-01
Understand the promotional mix.
- Explain the role of promotion as a marketing function.
- Identify the elements of the promotional mix.
Objective 6-1A-02
Identify types of sales promotion.
- Develop sales promotion plans.
- Analyze the use of specialty promotion
Objective 6-1A-03
Explain the nature and scope of public relations.
- Develop public relations plan.
- Analyze costs/benefits of company participation in community activities.
Standard 08.0708-6-1B
Understand visual merchandising and display.
(Resources: M/E Ch. 18)
Objective 6-1B-01
Describe display features.
- Explain the use of visual merchandising.
- Explain the use of visual merchandising to create an image.
- Explain the types of display arrangements.
Objective 6-1B-02
Understand artistic design.
- Explain the relationship of merchandising and visual merchandising (display).
- Prepare merchandise for display.
- Maintain displays.
Standard 08.0708-6-2A
Understand advertising.
(Resources: M/E Ch. 19, PR LAP 1, PR LAP 4, PR LAP 3, PR LAP 5, PR LAP 6)
Objective 6-2A-01
Identify advertising media.
- Explain the types of advertising media.
- Evaluate the effectiveness of advertising.
Objective 6-2A-02
Understand media rates.
- Calculate media costs.
- Select advertising media.
Standard 08.0708-6-2B
Understand the preparation of print advertisements.
(Resources: M/E Ch. 20, PR LAP 7, PR LAP 9)
Objective 6-2B-01
Describe the essential elements of advertising.
- Explain the use of advertising agencies.
- Explain the components of advertisements.
Objective 6-2B-02
Understand ad layouts.
- Describe the use of technology in the promotion function.
- Demonstrate appropriate creativity.
Standard 08.0708-7
Students will understand the concept of distribution and how it relates to marketing.
Standard 08.0708-7-1A
Understand channels of distribution.
(Resources: M/E Ch. 21)
Objective 7-1A-01
Understand distribution.
- Explain the nature of channels of distribution.
- Explain the nature of channel members relationships.
Objective 7-1A-02
Understand distribution planning.
- Explain the nature and scope of distribution
- Explain the nature of channel strategies.
- Select channels of distribution.
Standard 08.0708-7-1B
Understand physical distribution.
(resources: M/E Ch. 22)
Objective 7-1B-01
Understand transportation systems and services.
- Explain the nature and scope of distribution.
- Explain the shipping process.
Objective 7-1B-02
Understand inventory storage.
- Explain storing considerations.
- Explain the nature of warehousing.
- Explain marketing and its importance in a global economy.
Standard 08.0708-7-2A
Understand purchasing.
(Resources: M/E Ch. 23)
Objective 7-2A-01
Understand the role of the buyer
- Explain the nature and scope of purchasing.
- Understand how to plan purchases.
Objective 7-2A-02
Understand the purchasing function.
- Explain the nature of the buying process.
- Understand how to conduct a vendor search.
Standard 08.0708-7-2B
Understand stock handling and inventory control.
(Resources: M/E Ch. 24)
Objective 7-2B-01
Understand the stock handling process.
- Explain the receiving process.
- Explain stock handling techniques used in receiving deliveries.
Objective 7-2B-02
Understand inventory control.
- Explain the nature of inventory control systems.
- Explain the types of inventory control systems.
Standard 08.0708-8
Students will understand the concept of pricing and how it relates to marketing.
Standard 08-0708-8-1A-01
Understand the steps of price planning.
(Resources: M/E Chapter 25, PI Lap 2) - Explain the nature and scope of the pricing function.
- Select approach for setting a base price.
- Determine cost of product (break-even, ROI, markup, price).
Standard 08.0708-8-1A-02
Understand factors involved in price planning.
(Resources: M/E Chapter 25, PI Lap 3) - Explain factors affecting pricing decisions.
- Calculate break-even point.
- Explain legal considerations for pricing.
Standard 08.0708-8-1B-01
Understand pricing strategies.
(Resources M/E Chapter 26, PI Lap 3) - Explain the nature and scope of the pricing function.
- Explain the principles of supply and demand.
- Identify strategies for pricing new products.
Standard 08.0708-8-1B-02
Understand setting prices.
(Resources: M/E Chapter 26, PI Lap Psychological Pricing, PU Lap 3) - Determine the cost of a product.
- Explain factors affecting pricing decisions.
- Select an approach for setting a base price.
- Understand how to set prices.
Standard 08.0708-8-1C-01
Understand pricing math/calculating prices.
(Resources: M/E Chapter 27, MA Lap 44) - Explain the nature and scope of the pricing function.
- Describe the nature of profit-and-loss statements.
- Understand how to set prices.
Standard 08.0708-8-1C-02
Understand calculating discounts.
(Resources: M/E Chapter 27, PU Lap 3) - Understanding the general procedure for figuring discounts.
- Determine discounts and allowances that can be used to adjust base prices.
Standard 08.0708-9
Students will understand the concept of marketing research and how it relates to marketing.
Standard 08.0708-9-1A
Understand marketing research.
(Resources: M/E Ch. 28)
Objective 9-1A-01
Understand marketing information systems.
- Describe the need for marketing information.
- Explain the nature of marketing research in a marketing-information function.
- Explain the nature and scope of the marketing-information function.
Objective 9-1A-02
Understand types, trends, and limitations of marketing research.
- Identify information monitored for marketing decision making.
- Identify the nature of sales forecasts.
Standard 08.0708-9-1B
Understand conducting marketing research.
(Resources: M/E Ch. 29)
Objective 9-1B-01
Understand marketing research.
- Explain the nature and scope of the marketing-information management function.
- Describe sources of secondary data.
- Use data for information analysis.
Objective 9-1B-02
Understand the marketing survey.
- Collect marketing information from others.
- Describe the use of technology in the marketing-information management function.
Standard 08.0708-10
Students will understand the concept of product planning and how it relates to marketing.
Standard 08.0708-10-1A
Understand product planning.
(Resources: M/E Ch. 30)
Objective 10-1A-01
Understand product planning, mix, and development.
- Explain the nature and scope of the product/service management function.
- Explain the concept of the product mix.
- Plan a product mix.
Objective 10-1A-02
Understand sustaining product sales.
- Identify the impact of product life cycles on marketing decisions.
- Describe factors used by marketers to position products/businesses.
Standard 08.0708-10-1B
Understand branding, packaging, and labeling.
(Resources: M/E Ch. 31)
Objective 10-1B-01
Understand branding elements and strategies.
- Explain the nature of branding.
- Explain branding strategies.
Objective 10-1B-02
Understand packaging and labeling.
- Explain the functions of packaging.
- Explain labeling laws.
Standard 08.0708-10-2A
Understand extended product features.
(Resources: M/E Ch. 32)
Objective 10-2A-01
Understand warranties.
- Explain warranties and guarantees.
- Identify consumer protection provisions of appropriate agencies.
Objective 10-2A-02
Understand credit.
- Explain the purposes and importance of credit.
- Identify consumer protection provisions of appropriate agencies.
Standard 08.0708-11
Students will understand the concepts of entrepreneurship and financing and how they relate to marketing.
Standard 08.0708-11-1A
Identify entrepreneurial concepts.
(Resources: M/E Ch. 33, LAP EC 2, EC 7)
Objective 11-1A-01
Understand the importance of entrepreneurship.
- Explain the concept of private enterprise.
- Identify speculative business risks.
- Explain the types of business risk.
- Identify desirable personality traits important to business.
- Explain employment opportunities in business.
- Explain the types of business ownership.
- Explain legal issue affecting business.
Standard 08.0708-11-1B
Understand the risk in business.
(Resources: M/E Ch. 34, LAP BA 2, EC 3)
Objective 11-1B-02
Explain the nature and scope of risk management.
- Explain the nature of risk management.
- Explain types of business risk.
- Explain routine security precautions.
- Describe the concept of insurance.
Standard 08.0708-11-2A
Develop a business plan.
(Resources: M/E Ch. 35, LAP MB 7)
Objective 11-2A-01
Identify the components of a business plan.
- Explain the nature of a business plan.
- Explain external planning considerations.
- Develop a business plan.
- Plan and organize the work efforts of others.
- Explain the nature of marketing plans.
Objective 11-2A-02
Understand the aspects of the financial plan.
- Explain the nature and scope of financing.
- Determine financing needed to start a business.
- Describe sources of financing for businesses.
Standard 08.0708-11-2B
Understand the role of finance in business.
(Resources: M/E Ch. 36, LAP IM 3, MN 61, MB 9, MN 60)
Objective 11-2B-01
Determine components of the financial plan.
- Explain the nature and scope of financing.
- Explain the nature of business plans.
- Interpret financial statements.
Objective 11-2B-02
Understand the use of financial documents.
- Explain the concept of accounting.
- Explain the nature of balance sheets.
- Describe the nature of cash-flow statements.
Info
Optional Chapters (NOT INCLUDED ON STATE COMPETENCY TEST)
Standard 08.0708-12
Students will understand the concept of career and professional development and how they relate to marketing.
Objective 12-1B-02
Describe the process of applying for a job.
- Complete a job application.
- Write a letter of application.
- Prepare a resume.
Standard 08.0708-12-1A
Identify career opportunities.
(Resources: M/E Ch. 37)
Objective 12-1A-01
Describe important career decisions.
- Identify tentative occupational interests.
- Assess personal interests and skills needed for success in business.
Objective 12-1A-02
Understand career planning.
- Analyze employer expectations in the business environment.
- Identify desirable personality traits important to business.
- Identify sources of career information.
Objective 12-1A-03
Develop a career plan.
- Explain employment opportunities in business.
- Identify skills needed to enhance career progression.
Standard 08.0708-12-1B
Understand the process of finding and applying for a job.
(Resources: M/E Ch. 38)
Objective 12-1B-01
Understand how to find a job.
- Utilize job-search strategies.
- Identify sources of career information.
Objective 12-1B-03
Describe the job interview process.
- Interview for a job.
- Write a follow-up letter after job interviews.
Performance Objective PO-01
Students will understand the importance of marketing functions by completing "Marketing A Product."
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