Transcribe the title, if there is one, from the resource itself, such as a caption from a photograph or a title on a map. 

When no title is found on the resource itself, use a title assigned by the contributing institution or found in reference sources.   For more guidance in constructing titles, consult established cataloging rules such as Anglo-American Cataloging Rules (AACR2) or Describing Archives: A Content Standard (DAC) or Cataloging Cultural Objects (CCO).

Make the title as descriptive as possible, avoiding simple generic titles such as Papers or Annual report.

When possible, exclude initial articles from title.  Exceptions might include when the article is an essential part of the title or when local practice requires use of initial articles.

Libarians prefer that you capitalize only the first letter of the first word of the title or of any proper names contained within the title. The rest of us are accustomed to using Title Case rules when entering a title, which is what UMAP will do.

In general, transcribe titles and subtitles from the source using the same punctuation that appears on the source.  If the holding institution has created the title, then use punctuation that would be appropriate for English language.

Do not end the title with a trailing period.  

There are obviously many types of titles a media item may have, such as a series title, episode title, segment title, or project title. Use the descriptor TITLE TYPE to indicate the type of title you are assigning to the media item being cataloged (item-level record).

A companion metadata field that is also published to end users by UMAP is called TITLE (CONTEXTUAL). This is a statement that presents a string of contextually related titles (such as an episode that is part of a series, a segment that is part of a program, an excerpt that is part of a book, etc.).