ADMIN & EMEDIA LABELS
METADATA DESCRIPTORS
METADATA ATTRIBUTES
V Content Class 07:
Utilization (Content Suitability for Audiences)
> Description of the content class ...
ESRB ratings

V util_esrb_game_ratings
[for cataloging]
V DESCRIPTION...
* DEFINITION...
The Entertainment Software Rating Board (ESRB) ratings are designed to provide information about video and computer game content, so you can make informed purchase and utilization decisions.

ESRB ratings have two parts:
1. RATING SYMBOLS symbols suggest age appropriateness for the game,
2. CONTENT DESCRIPTORS indicate elements in a game that may have triggered a particular rating and or may be of interest or concern to some groups.
* COMMENTS...
Reference this website for specific information...
ESRB Ratings Explanation
V DATA ENTRY...
* DATA TYPE...
repeating
* DATA LENGTH...
255
V GUIDELINES...
ESRB ratings have two parts:
1. RATING SYMBOLS symbols suggest age appropriateness for the game,
2. CONTENT DESCRIPTORS indicate elements in a game that may have triggered a particular rating and or may be of interest or concern to some groups.

Reference this website for specific information...
ESRB Ratings Explanation

The ESRB Ratings are grouped into two categories. The first is a set of terms earmarking the actual "rating" for a media item. From the picklist of repeating values, select one of these ratings.
The ESRB Audience Ratings are explained below (open the disclosure triangle)...

The Second set of terms are qualifiers that describe the actual nature of the content being rated. From the piclist of repeating values, select multiple Content Descriptions, as needed.
The ESRB Content Descriptions are explained below (open the disclosure triangle)...


V ESRB Audience ratings explained...
>
EC (early childhood)
more info (open the disclosure triangle)...
>
E (everyone)
more info (open the disclosure triangle)...
>
E10+ (everyone 10 and older)
more info (open the disclosure triangle)...
>
T (teen)
more info (open the disclosure triangle)...
>
M (mature)
more info (open the disclosure triangle)...
>
AO (adults only)
more info (open the disclosure triangle)...
>
RP (rating pending)
more info (open the disclosure triangle)
V ESRB Content descriptions explained...
*
ALCOHOL REFERENCE - Reference to and/or images of alcoholic beverages
ANIMATED BLOOD - Discolored and/or unrealistic depictions of blood
BLOOD - Depictions of blood
BLOOD AND GORE - Depictions of blood or the mutilation of body parts
CARTOON VIOLENCE - Violent actions involving cartoon-like situations and characters. May include violence where a character is unharmed after the action has been inflicted
COMIC MISCHIEF - Depictions or dialogue involving slapstick or suggestive humor
CRUDE HUMOR - Depictions or dialogue involving vulgar antics, including “bathroom” humor
DRUG REFERENCE - Reference to and/or images of illegal drugs
EDUTAINMENT - Content of product provides user with specific skills development or reinforcement learning within an entertainment setting. Skill development is an integral part of product
FANTASY VIOLENCE - Violent actions of a fantasy nature, involving human or non-human characters in situations easily distinguishable from real life
INFORMATIONAL - Overall content of product contains data, facts, resource information, reference materials or instructional text
INTENSE VIOLENCE - Graphic and realistic-looking depictions of physical conflict. May involve extreme and/or realistic blood, gore, weapons, and depictions of human injury and death
LANGUAGE - Mild to moderate use of profanity
LYRICS - Mild references to profanity, sexuality, violence, alcohol, or drug use in music
MATURE HUMOR - Depictions or dialogue involving "adult" humor, including sexual references
MILD VIOLENCE - Mild scenes depicting characters in unsafe and/or violent situations
NUDITY - Graphic or prolonged depictions of nudity
PARTIAL NUDITY - Brief and/or mild depictions of nudity
REAL GAMBLING - Player can gamble, including betting or wagering real cash or currency
SEXUAL THEMES - Mild to moderate sexual references and/or depictions. May include partial nudity
SEXUAL VIOLENCE - Depictions of rape or other sexual acts
SIMULATED GAMBLING - Player can gamble without betting or wagering real cash or currency
SOME ADULT ASSISTANCE MAY BE NEEDED - Intended for very young ages
STRONG LANGUAGE - Explicit and/or frequent use of profanity
STRONG LYRICS - Explicit and/or frequent references to profanity, sex, violence, alcohol, or drug use in music
STRONG SEXUAL CONTENT - Graphic references to and/or depictions of sexual behavior, possibly including nudity
SUGGESTIVE THEMES - Mild provocative references or materials
TOBACCO REFERENCE - Reference to and/or images of tobacco products
USE OF DRUGS - The consumption or use of illegal drugs
USE OF ALCOHOL - The consumption of alcoholic beverages
USE OF TOBACCO - The consumption of tobacco products
VIOLENCE - Scenes involving aggressive conflict
* PICKLIST OF VALUES (Popup Menu)...
[pick one of these 7 ratings]
EC--early childhood
E--everyone
E10+ --everyone 10 and older
T--teen
M--mature
AO--adults only
RP--rating pending

[then append appropriate qualifiers]
(Alcohol Reference)
(Animated Blood)
(Blood)
(Blood and Gore)
(Cartoon Violence)
(Comic Mischief)
(Crude Humor)
(Drug Reference)
(Edutainment)
(Fantasy Violence)
(Informational)
(Intense Violence)
(Language)
(Lyrics)
(Mature Humor)
(Mild Violence)
(Nudity)
(Partial Nudity)
(Real Gambling)
(Sexual Themes)
(Sexual Violence)
(Simulated Gambling)
(Some Adult Assistance may be Needed)
(Strong Language)
(Strong Lyrics)
(Strong Sexual Content)
(Suggestive Themes)
(Tobacco Reference)
(Use of Drugs)
(Use of Alcohol)
(Use of Tobacco)
(Violence)
* FUNCTIONAL RULE...
NOTE: feeds umap_content_flags_defined Functional Rule
V EXAMPLES...
* FROM UMAP2...
E - Fantasy Violence
T - Drug Reference; Suggestive Themes
M - Sexual Themes; Mature Humor; Intense Violence