ADMIN & EMEDIA LABELS
METADATA DESCRIPTORS
METADATA ATTRIBUTES
V Content Class 07:
Utilization (Content Suitability for Audiences)
> Description of the content class ...
MPAA ratings

V util_mpaa_ratings
[for cataloging]
V DESCRIPTION...
* DEFINITION...
MPAA RATINGS designate the target audience for whom a media item is intended or judged appropriate in terms of its intellectual content, aesthetic values, language, depictions, or presentation style. The MPAA ratings have been crafted by the Motion Picture Association of America.
* COMMENTS...
Reference this website for specific information...
www.mpaa.org—index.htm
V DATA ENTRY...
* DATA TYPE...
char
* DATA LENGTH...
255
V GUIDELINES...
A typical entry identifies one of six target audiencecategories.
Reference this website for specific information...
www.mpaa.org—index.htm

Because the MPAA ratings are simple and mutually exclusive, UMAP allows you to select a rating from a picklist of terms.

The MPAA Ratings are also explained here (open the disclosure triangles)...
V MPAA ratings explained...
>
G (general audiences)
more info (open the disclosure triangle)...
>
PG (parental guidance suggested)
more info (open the disclosure triangle)...
>
PG-13 (parents strongly cautioned)
more info (open the disclosure triangle)...
>
R (restricted)
more info (open the disclosure triangle)...
>
NC-17 (age 18 and older)
more info...
>
NR (not rated)
more info (open the disclosure triangle)...
* PICKLIST OF VALUES (Popup Menu)...
G --general audiences
PG --parental guidance suggested
PG-13 --parents strongly cautioned
R --restricted
NC-17 --age 18 or older
NR --not rated
* FUNCTIONAL RULE...
NOTE: feeds umap_content_flags_defined Functional Rule
V EXAMPLES...
* FROM UMAP2...
G
PG
PG-13
R
NC-17
NR