ADMIN & EMEDIA LABELS
METADATA DESCRIPTORS
METADATA ATTRIBUTES
V Content Class 09:
Rights and Use Restrictions
> Description of the content class...
drm-Distribute what end users

V drm_distribute_to_endusers
[for cataloging]
V DESCRIPTION...
* DEFINITION...
The supply chain for enabling a media item to reach an end user often has multiple third parties outside of the person or group who owns the copyright. This metadata field identifies the "end user," who may be a person or an organization.

END USER...End users are usually the expected consumers of media items. They may be identified as specific individuals, a business, an organization, a group or collective, a defined project, or a service.

End User data is used by the UEN DMS service to write functional rules that govern, prescribe, and proscribe the distribution of media items.
* COMMENTS...
UMAP takes into consideration the following components and analyses to assist the UEN DMS Service in managing and tracking compliance with distribution rights, repurposing rights, and expiration dates....
1. Copyright (creation/publication dates & status, copyright owner),
2. Rights Stakeholders (creators, owners, vendors, licensees, and distributors),
3. Permissions (available rights to the licensees; "What end users can do with a media item?"),
4. Constraints (limitations on available rights to the licensees; "What end users can't do with a media item?"), and
5. Compliance Requirements/Obligations (licensee obligations in order to comply with Permissions and Contraints that are set forth; "What must an end user do to be able to use a media item?" ).
6. End Users (parties expected to consume or use the media items),
7. Citation (a bibliographic-like attribution associated with the origins of a content or media item)

RIGHTS STAKEHOLDES DISCUSSION...
Other parties in the supply chain which are identified in other metadata fields are...
VENDOR...Arrangements are made by the copyright holder with an entity who will vend or publish an item on their behalf.
LICENSEE...The purchaser or subscriber is known as the licensee and is the entity who actually contracts for the use of a media item on behalf of end users; the licensee must comply with permissions, constraints, and obligations as agreed upon with the vendor and the original copyright owner.
DISTRIBUTOR...Another party may be hired or allowed to manage the actual distribution of the media item to the customer or end user. In the case of the eMedia service, the distributor is the UEN Digital Media Service, which distributes educational media items through a digital asset management system with web access by end users.
V DATA ENTRY...
* DATA TYPE...
repeating
* DATA LENGTH...
255
* GUIDELINES...
Best practice is to select from the picklist of typical End Users of the UEN DMS service.
Multiple entries may be selected.

* PICKLIST OF VALUES (Popup Menu)...
K-12 (educators)
K-12 (students)
Private Schools
Home School
Higher Education (administrators)
Higher Education (educators & faculty)
Higher Education (students)
Adult Education
Utah Citizens
General Public
KUED Members
Media Solutions
* FUNCTIONAL RULE...
Feeds rules that govern, prescribe, and proscribe the distribution of media items.
* WHERE CLAUSE...
Feeds rules that govern, prescribe, and proscribe the distribution of media items.
V EXAMPLES...
* FROM UMAP2...
See picklist.