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What is Media Exchange?
Media Solutions teamed up with the Utah Education Network Digital Media Service to build a "PROOF OF CONCEPT" of a working model for a media exchange or marketplace of public broadcasting content available for sharing with higher education. As expressed in the recommendations and next steps from the June Meeting:
“Lack of rights-available content provides a barrier to meeting faculty needs. Develop a clearinghouse of content that can be shared among PTV stations. Set up UEN’s eMedia framework to allow stations to upload their content metadata and match providers with acquirers in a web-based 'marketplace.' The database would include bartered and fee-based content. Contract negotiations would be between the two parties (i.e. a system-wide 'Craig’s List' for educational content).”
What does it do?
The Higher Education Media Exchange expands on the work already accomplished in UEN's current eMedia service that indexes and delivers media assets to Utah's K-12 educators and students. UEN’s MediaHub provides a public interface to this service. Visit www.uen.org and click the MediaHub link to experience the public interface. The Media Exchange Proof of Concept facilitates the cataloging and sharing of media content produced by public broadcasting and cleared for re-distribution in whole or segments for Higher Education.
The Exchange does NOT house or distribute actual media essence or digital files (with perhaps the exception of samples, excerpts and previews). Instead, it will provide a mechanism for describing the assets (intellectual content) and facilitate the connection between those who need content and content providers.
This work does NOT address the selection criteria, needs assessments, gap analyses, availabilities, group buys, and rights negotiations for content appropriate to use in higher education venues. Other working groups and appointees will explore these topics.
Background
In January 2006, The National Educational Telecommunications Association (NETA) convened a meeting of Public Television and Content Providers to discuss service for higher education. PBS’ Adult Learning Services was dissolved in September 2005, leaving questions about the role of PTV and higher education.
Higher education has shifted away from semester-long video courses delivered over television. Meeting participants agreed there are new opportunities to collectively create a forward-thinking vision to make video and other multimedia assets available for faculty and students.
Representatives from public television stations with learning objects services or strong higher education ties along with content providers and national leaders met in Salt Lake City in June 2006 at a PTV Higher Education Learning Objects Meeting. The 35 participants had a very substantive conversation regarding how public television can best serve higher education in a changing digital world. Public television has strong community connections, public trust and partnerships. It also has a viable digital infrastructure to deliver high quality content. Public television station leaders provided direction to help inform and work with content providers on developing a learning objects service for higher education.
In the recommendations and next steps proposed by the group, it was decided that NETA will lead a planning team that will work with various constituent groups, including CPB, PBS; PBS stations the University Licensee Association, the National Media Market, The National Association of Media & Technology Centers, and the Consortium of College and University Media Centers. The initial key steps resulting from the opportunities for action included:
- Generate a list of sharable PTV content.
- Generate a list of available vendor content.
- Conduct a needs assessment and assess the gaps or opportunities in the marketplace. Determine which educational needs PTV is uniquely qualified to fulfill, and which ones we can reasonably shoulder.
Learn More
Timeline
The Media Exchange Proof of Concept will be demonstrated during the NETA conference January 2007 in Norfolk, VA. (Session title: Higher Education and Digital Assets – Sunday, 1/28, 10:15am). Participants will be invited to provide feedback and participate in the project and next steps.
Additional questions may be directed to the project team:
Laura Hunter, Utah Education Network
John Chambers, NETA
Susan Knoble, WHYY
Paul Burrows, Media Solutions
Cory Stokes, Utah Education Network
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