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UEN-TV Public Service Announcement Guidelines

3.1.1. Purpose

The purpose of these guidelines is to outline the criteria for determining whether public service announcements broadcast over KUEN-TV meet the standards of UEN and conforms to its mission of providing support and services to Utah public educational institutions.

3.1.2 Definitions

Public Service Announcement (PSA) - a non-commercial advertisement typically on radio or television, ostensibly broadcast for the public good.  The main objective is to raise public awareness about specific issues.

3.1.3 KUEN-TV Public Service Announcement Guidelines

3.1.3.1 Public Services Announcement aired over KUEN-TV will comply with the following criteria:

  1. Promote or inform the viewer about education programs provided by Utah higher and public education institutions
  2. Are from recognized providers like government or educational agencies (e.g., Library of Congress encouraging support of local libraries, U.S. Army dropout prevention)
  3. Are informational or cover instructional topics (e.g., “Peace Breaks” to encourage conflict resolution; “Ticktock Minutes” to encourage safety, nutrition, health)
  4. Promote existing services, Telecourses, and institutional education programs.
  5. Do not sell products or promote outside non-profit community events.

3.1.3.2 Public Service Announcements

  1. KUEN-TV and Utah Education Network are not responsible for producing the announcements. Institutions will be referred to production agencies, if requested.
  2. Final decisions about airing Public Service Announcements are made jointly by the KUEN-TV Program Manager and the Station Manager, and will be based on consistency with and support of mission, continuity in program schedule, and balance between institutions.
  3. The Public Service Announcement inventory will be reviewed twice yearly. Outdated announcements will be returned to sponsoring institutions. Institutions should notify KUEN-TV if their spots are date-specific.
  4. Public Service Announcements must be broadcast quality, received on Beta SP, DVCPro, DVCPro 50, or mini-DV. These formats may change in the future as technology/equipment changes.
  5. Public Service Announcements produced in conjunction with a course from any Utah institution must meet department guidelines and be sponsored by a faculty member. Faculty members must preview material sent to KUEN-TV for broadcast.
  6. Any lengths will be accepted, but spots between 10 seconds and three minutes will likely receive more airplay due to average length of breaks.

3.1.3.3 Questions regarding these guidelines should be addressed to:

Kyle Anderson, Program Manager
KUEN-TV
801-581-7749

Laura Hunter, KUEN-TV Station Manager
Director of Instructional Services
Utah Education Network
801-581-5852