Commercial Photography 2
Since there is an industry standard for this type of work, access to a Digital SLR camera is required for the Commercial Photography course. Schools may provide necessary equipment to complete the course.
Adobe Photoshop, Adobe Lightroom
Prerequisite: Basic Digital Photography
Core Standards of the Course
Students will be able to recall and apply the multi-step process of workflow.
Students will be able to make informed choices in selecting equipment and accessories for commercial photography assignments.
Identify which equipment (lenses, sensors, etc.) would be appropriate for specific commercial shooting assignments (i.e. Portrait, Wedding, Product, Sports).
Identify any additional lighting equipment that may be required for particular commercial photography assignments.
Identify appropriate accessories for commercial photography assignments (tripods,remote release, etc.)
Students will demonstrate the appropriate use of the camera controls and settings on a digital camera.
Identify and show proficiency with the exposure triangle (ISO, aperture, shutter speed).
Identify and show proficiency with Exposure Modes (auto, shutter priority, aperture priority, manual, program).
Identify and show proficiency with advanced camera settings. (I.e. white balance, resolution, area focusing, spot focusing, matrix metering, continuous shooting).
Students will be able to use and identify memory devices and file types associated with digital cameras, as well as appropriately store and archive image files.
Demonstrate an understanding of digital file formats as they pertain to image capture (i.e. RAW, JPEG).
Demonstrate an understanding of compression in digital file sizes as they pertain to image capture (i.e. extra fine, fine, basic, and normal).
Identify appropriate shooting applications for JPEG and RAW formats.
Understand how to properly maintain a memory card (i.e. storage, formatting, general care).
Understand principles of asset management and storage.
Students will be able to understand and demonstrate the principles of art, design and composition.
Demonstrate Rule of Thirds.
Demonstrate Leading Lines.
Demonstrate Harmony (a pleasing relationship of elements).
Demonstrate avoiding subject mergers.
Demonstrate Rhythm/Repetition (orderly, related movement).
Demonstrate Balance (symmetrical/asymmetrical).
Students will be able to demonstrate increased proficiency in the use of Adobe Photoshop.
Use the mask feature to edit an image.
Identify and use adjustment layers.
Identify and use the channels function.
Identify and use selections tools efficiently.
Identify and use photo-retouching tools.
Identify and use layer styles.
Add keyboard shortcut for command that doesn't already exist.
Students will be able to demonstrate proficiency in Adobe Lightroom.
Setup a Lightroom catalog.
Identify and use the "develop" tab in Lightroom.
Export an image from Lightroom.
Students will be able to present digital images in both a printed and electronic format.
Know how to print professional quality photographs on photographic printers (printer profiles, paper types, black and white vs. color).
Evaluate and critique photographic work and respond to critique of your work.
Produce a portfolio.
Submit photographs for display.
Students will be able to understand and practice copyright laws, ethics and legal issues dealing with photography as identified in United States Code Title 17 Chapter 1 Section 101.
Practice ethics and rules governing photojournalism (i.e. Editorial content must not be changed).
Practice correct usage of copyright laws (i.e. the right to reproduce, manipulate, distribute, plagarize or exhibit another photographer's work outside of fair use provisions).
Demonstrate understanding of ethics related to social and legal issues in subject choice (i.e. model releases, image appropriateness, and cultural sensitivity).
Students will explore career opportunities in Commercial Photography.
Develop career awareness related to working in the photography industry.
Students will be able to demonstrate proficiency in the use of studio lighting.
Identify and correctly use the different types of equipment needed for studio lighting (head unit, light stand, soft box, umbrella).
Properly setup and take down a studio lighting setup, identify and duplicate common studio lighting setups (key, fill, back, etc.).
Use a handheld light meter for the purpose of correctly exposing a portrait using studio lights.
Understand Sync Speed
Students will understand the importance of career readiness skills as it relates to the workplace and outlined in the SkillsUSA Framework - Level 3.
Understand and develop collaboration skills.
Understand and demonstrate change management skills.
Understand how customer service applies to the workplace.
Understand and demonstrate career readiness.
http://www.uen.org - in partnership with Utah State Board of Education (USBE) and Utah System of Higher Education (USHE). Send questions or comments to USBE Specialist - Kristina Yamada and see the CTE/Arts, Audio/Visual Technology and Communication website. For general questions about Utah's Core Standards contact the Director - THALEA LONGHURST. These materials have been produced by and for the teachers of the State of Utah. Copies of these materials may be freely reproduced for teacher and classroom use. When distributing these materials, credit should be given to Utah State Board of Education. These materials may not be published, in whole or part, or in any other format, without the written permission of the Utah State Board of Education, 250 East 500 South, PO Box 144200, Salt Lake City, Utah 84114-4200.