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CIB-Determine Potential Customers

Main Core Tie

Exploring Business and Marketing
Strand 1


Business Ed Lesson Plan Team


Students will determine who the potential customers are for a business simulation. Students will be able to determine an appropriate target market. Students will also research customer wants and needs.


  • Wants-Needs PPT Directions
  • Collections of Ads, Advertising, Wants Needs

Instructional Procedures

  • Students will watch a PowerPoint to determine what is a want and what is a need, Students will also identify which are goods, and which are services.
  • Have the students create their own PowerPoint presentation showing wants and needs, goods and services, using the PPT Instruction handout.
  • Students will collect a variety of ads in order to determine who is the target market is.
  • Students will examine a variety of advertisements and determine who the target market is.
  • Students will define and identify target markets in a group activity, and give a 5-10 minute presentation on their findings.

Created: 01/06/2011
Updated: 02/05/2018