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BUS:Cereal Box (Mktg)

Additional Core Ties

College and Career Awareness
Strand 2 Standard 2

Time Frame

10 class periods of 45 minutes each

Group Size

Individual

Life Skills

  • Thinking & Reasoning
  • Communication
  • Employability

Authors

Jeff Hinton

Summary

Students will utilize word processing, spreadsheets, and presentations software applications as they explore marketing concepts and create a new breakfast cereal. Students will combine marketing, agriculture, Desktop Publishing, and data processing as they work in Microsoft Office.


Materials

Microsoft Office Software available for each student.


Background for Teachers

Attachments


Student Prior Knowledge

Students should have previous experience with word processing, spreadsheets, and presentations software.


Intended Learning Outcomes

Students will: * define marketing and describe the 4 P's of marketing **conduct market research and create a spreadsheet report ***Create a new cold cereal ****develop a slogan, logo, brand name, and company name for the cereal *****use the AIDA formula ******plan, design, and create the front/back of the new cereal box *******plan and create a TV commercial as a slide show


Instructional Procedures

Described within the attached files under materials


Assessment Plan

Rubrics included within the files attached under the materials section.


Created: 08/05/2002
Updated: 02/05/2018