||This paper is clear and focused. It holds the reader's attention. Relevant anecdotes and details enrich the central theme.
||The writer is beginning to define the topic, even though development is still basic or general.
||As yet, the paper has no clear sense of purpose or central theme. To extract meaning from the text, the reader must make inferences based on sketchy or missing details.
||The organization enhances and showcases the central idea or theme. The order, structure, or presentation of information is compelling and moves the reader through the text.
||The organizational structure is strong enough to move the reader through the text without too much confusion.
||The writing lacks a clear sense of direction. Ideas, details, or events seem strung together in a loose or random fashion; there is no identifiable internal structure.
||The writer speaks directly to the reader in a way that is individual, compelling, and engaging. The writer crafts the writing with an awareness and respect for the audience and the purpose for writing.
||The writer seems sincere but not fully engaged or involved. The result is pleasant or even personable, but not compelling.
||The writer seems indifferent, uninvolved, or distanced from the topic and/or the audience.