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Make48

MAKE48 is an exciting look at the entire invention process from idea to store shelf. In this unique series, teams compete to develop a new product idea, plan it, make a prototype and pitch it - all in just 48 hours. In the first four episodes, the viewer is immersed in the action as the invention process unfolds. With the constant pressure of the "ticking clock," the teams brainstorm, design and build their ideas in order to pitch a working prototype to a team of industry-savvy judges. Industry A-listers roam the competition floor and give advice on all facets of product design and development, and a panel of industry experts weigh in on the prototype's function and marketability. At the end of the second day, the field will be narrowed down to just three teams who advance on the path to market. Judges include: buyers from the home shopping channel QVC, Squatty Potty's Judy Edwards (a Shark Tank mega-success), and Wet and Forget's Adam Smith. In episode five, the prototype judging begins and only three inventions are chosen to move on to episode six, "The Road to Marketplace," where they are fine-tuned, tested, and re-engineered by national design firms. Then, in episode seven, the top three teams are paired with national creative marketing firms to dive into the world of marketing, creative strategy, crowd- funding, product video production and brand strategy. Episode eight is the finale, where the product developers present the final design along with manufacturing and marketing plans to an industry panel and crowd-funding experts at Indiegogo. The product crowdfunding campaigns are launched on Indiegogo to promote the product and gain critical consumer feedback in advance of the actual retail launch. The finale ends with the final outcome of the three new products heading to market.

Make48  
  • Innovate, Build, Invent!, Pt. 2
    Monday, April 22
    2:30 am on UEN-TV 9.1
    We dive deep into the hands-on brainstorming and prototyping stage. This is the meat of the series with lots of inventing, building, innovating and collaborating! By this time we really know each team and can personally connect with their efforts! It is a full on educational toy workshop with lots of team action.
  • Innovate, Build, Invent!, Pt. 3
    Tuesday, April 23
    6:30 pm on UEN-TV 9.1
    We dive deep into the hands-on brainstorming and prototyping stage. This is the meat of the series with lots of inventing, building, innovating and collaborating! By this time we really know each team and can personally connect with their efforts! It is a full on educational toy workshop with lots of team action.
  • Innovate, Build, Invent!, Pt. 3
    Monday, April 29
    2:30 am on UEN-TV 9.1
    We dive deep into the hands-on brainstorming and prototyping stage. This is the meat of the series with lots of inventing, building, innovating and collaborating! By this time we really know each team and can personally connect with their efforts! It is a full on educational toy workshop with lots of team action.
  • Clock Is Counting Down. Time Is Up
    Tuesday, April 30
    6:31 pm on UEN-TV 9.1
    The 48 hours is winding down and the teams are in the final stages of wrapping up their designs, making a product promo video and preparing their pitch to our event judges. Educational back story focuses on appropriate marketing and advertising standards and practices for a consumer product launch.
  • Clock Is Counting Down. Time Is Up
    Monday, May 6
    2:30 am on UEN-TV 9.1
    The 48 hours is winding down and the teams are in the final stages of wrapping up their designs, making a product promo video and preparing their pitch to our event judges. Educational back story focuses on appropriate marketing and advertising standards and practices for a consumer product launch.
  • The Team Pitches, Pt. 1
    Tuesday, May 7
    6:30 pm on UEN-TV 9.1
    Time's up. We cover more time with each pitch. In real time each pitch is 7 minutes. We reduce 10 pitches to about 4 minutes each. Time to pitch and present the product ideas to the panel of judges. We include personal back stage comments before and after the pitches from our teams. The judges will then deliberate behind closed doors (with cameras of course) and the winner will be announced!
  • The Team Pitches, Pt. 1
    Monday, May 13
    2:30 am on UEN-TV 9.1
    Time's up. We cover more time with each pitch. In real time each pitch is 7 minutes. We reduce 10 pitches to about 4 minutes each. Time to pitch and present the product ideas to the panel of judges. We include personal back stage comments before and after the pitches from our teams. The judges will then deliberate behind closed doors (with cameras of course) and the winner will be announced!
  • The Team Pitches, Pt. 2
    Tuesday, May 14
    6:30 pm on UEN-TV 9.1
    Time's up. We cover more time with each pitch. In real time each pitch is 7 minutes. We reduce 10 pitches to about 4 minutes each. Time to pitch and present the product ideas to the panel of judges. We include personal back stage comments before and after the pitches from our teams. The judges will then deliberate behind closed doors (with cameras of course) and the winner will be announced!
  • The Team Pitches, Pt. 2
    Monday, May 20
    2:30 am on UEN-TV 9.1
    Time's up. We cover more time with each pitch. In real time each pitch is 7 minutes. We reduce 10 pitches to about 4 minutes each. Time to pitch and present the product ideas to the panel of judges. We include personal back stage comments before and after the pitches from our teams. The judges will then deliberate behind closed doors (with cameras of course) and the winner will be announced!
  • Follow Our Winning Team On Industry Field Trip!, PT. 1
    Tuesday, May 21
    6:30 pm on UEN-TV 9.1
    Our winning team will be awarded a cash stipend and a educational product industry field trip and apprenticeship within the United States with their winning prototype in hand! Our journey takes the team on a front seat ride through the rigors of product design and prototyping. We also learn the special issues associated with consumer product testing and product safety, appropriate marketing rules and practices and more. Our winning team retains their patent and gain an incredible amount of knowledge and education about product development. Our public tv viewers get to go along for the lesson!
  • Follow Our Winning Team On Industry Field Trip!, PT. 1
    Monday, May 27
    2:30 am on UEN-TV 9.1
    Our winning team will be awarded a cash stipend and a educational product industry field trip and apprenticeship within the United States with their winning prototype in hand! Our journey takes the team on a front seat ride through the rigors of product design and prototyping. We also learn the special issues associated with consumer product testing and product safety, appropriate marketing rules and practices and more. Our winning team retains their patent and gain an incredible amount of knowledge and education about product development. Our public tv viewers get to go along for the lesson!
  • Follow Our Winning Team On Industry Field Trip!, PT 2
    Tuesday, May 28
    6:30 pm on UEN-TV 9.1
    Our winning team will be awarded a cash stipend and a educational product industry field trip and apprenticeship within the United States with their winning prototype in hand! Our journey takes the team on a front seat ride through the rigors of product design and prototyping. We also learn the special issues associated with consumer product testing and product safety, appropriate marketing rules and practices and more. Our winning team retains their patent and gain an incredible amount of knowledge and education about product development. Our public tv viewers get to go along for the lesson!
  • Follow Our Winning Team On Industry Field Trip!, PT 2
    Monday, June 3
    2:30 am on UEN-TV 9.1
    Our winning team will be awarded a cash stipend and a educational product industry field trip and apprenticeship within the United States with their winning prototype in hand! Our journey takes the team on a front seat ride through the rigors of product design and prototyping. We also learn the special issues associated with consumer product testing and product safety, appropriate marketing rules and practices and more. Our winning team retains their patent and gain an incredible amount of knowledge and education about product development. Our public tv viewers get to go along for the lesson!

 

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  • Innovate, Build, Invent!, Pt. 2
    Tuesday, April 16
    6:30 pm on UEN-TV 9.1
    We dive deep into the hands-on brainstorming and prototyping stage. This is the meat of the series with lots of inventing, building, innovating and collaborating! By this time we really know each team and can personally connect with their efforts! It is a full on educational toy workshop with lots of team action.
  • Innovate, Build, Invent!, Pt. 1
    Monday, April 15
    2:30 am on UEN-TV 9.1
    We dive deep into the hands-on brainstorming and prototyping stage. This is the meat of the series with lots of inventing, building, innovating and collaborating! By this time we really know each team and can personally connect with their efforts! It is a full on educational toy workshop with lots of team action.
  • Innovate, Build, Invent!, Pt. 1
    Tuesday, April 9
    6:30 pm on UEN-TV 9.1
    We dive deep into the hands-on brainstorming and prototyping stage. This is the meat of the series with lots of inventing, building, innovating and collaborating! By this time we really know each team and can personally connect with their efforts! It is a full on educational toy workshop with lots of team action.
  • The Supply Run! Start Building
    Monday, April 8
    2:30 am on UEN-TV 9.1
    We continue to get to know our teams through personal back story. We also get to know our mentors and tool techs. The teams go on a one hour supply run in a hardware store to gather the materials to create their invention. To kick start the creative process mentors from the product industry interface with the teams to share some of the real world challenges and processes in product development. Our teams also have the support of product attorneys to make sure their ideas are new and fresh! Intercut event action with our educational supporting side stories.
  • The Supply Run! Start Building
    Tuesday, April 2
    6:30 pm on UEN-TV 9.1
    We continue to get to know our teams through personal back story. We also get to know our mentors and tool techs. The teams go on a one hour supply run in a hardware store to gather the materials to create their invention. To kick start the creative process mentors from the product industry interface with the teams to share some of the real world challenges and processes in product development. Our teams also have the support of product attorneys to make sure their ideas are new and fresh! Intercut event action with our educational supporting side stories.
  • Monday, April 1
    2:30 am on UEN-TV 9.1
    The Make48 team recaps the journey to the marketplace.
  • Meet The Teams & Techs! Get The Challenge. Start The Clock!
    Tuesday, March 26
    6:30 pm on UEN-TV 9.1
    We learn the challenge and the rules. We meet our 10 teams with detailed back story. The teams learn the challenge and the rules and the whistle blows and the 48 hour countdown begins. It's all work and a lot of play! We dive into the creative process and the business of INVENTING a product. Throughout the competition we cut away to supporting educational back stories about team members, mentors, and tool techs that support our cast of characters throughout the 48 hour competition.
  • Monday, March 25
    2:30 am on UEN-TV 9.1
    The three winning products are presented to a consumer focus group. Marketing and packaging strategies are created.
  • Tuesday, March 19
    6:30 pm on UEN-TV 9.1
    The Make48 team recaps the journey to the marketplace.
  • Monday, March 18
    2:30 am on UEN-TV 9.1
    The Make48 team consults industry experts to get advice. Patent and trademark attorneys give their advice on the three winning products.
  • Tuesday, March 12
    6:31 pm on UEN-TV 9.1
    The three winning products are presented to a consumer focus group. Marketing and packaging strategies are created.
  • Monday, March 11
    2:30 am on UEN-TV 9.1
    The three winning teams continue to refine their designs and create new prototypes. The mentors weigh in on the new designs and prototypes.
  • Tuesday, March 5
    6:32 pm on UEN-TV 9.1
    The Make48 team consults industry experts to get advice. Patent and trademark attorneys give their advice on the three winning products.
  • Monday, March 4
    2:30 am on UEN-TV 9.1
    The three winning products begin their journey to the marketplace. First stop re-design. The Make48 team will help the inventors identify and fix issues with their original design.