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BUS:Cereal Box (Mktg)

Life Skills:

  • Thinking & Reasoning
  • Communication
  • Employability

Curriculum Tie:

Time Frame:
10 class periods that run 45 minutes each.

Group Size:


Students will utilize word processing, spreadsheets, and presentations software applications as they explore marketing concepts and create a new breakfast cereal. Students will combine marketing, agriculture, Desktop Publishing, and data processing as they work in Microsoft Office.

Career Connections:

  • Business, Business - Marketing/Sales, Technical

Microsoft Office Software available for each student.


Background For Teachers:


Student Prior Knowledge:
Students should have previous experience with word processing, spreadsheets, and presentations software.

Intended Learning Outcomes:
Students will: * define marketing and describe the 4 P's of marketing **conduct market research and create a spreadsheet report ***Create a new cold cereal ****develop a slogan, logo, brand name, and company name for the cereal *****use the AIDA formula ******plan, design, and create the front/back of the new cereal box *******plan and create a TV commercial as a slide show

Instructional Procedures:
Described within the attached files under materials

Assessment Plan:
Rubrics included within the files attached under the materials section.

Jeff Hinton

Created Date :
Aug 05 2002 13:29 PM