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Life Skills: - Thinking & Reasoning
- Communication
- Employability
Curriculum Tie: Time Frame:
10 class periods that run 45 minutes each. Group Size:
Individual
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Summary:
Students will utilize word processing, spreadsheets, and presentations software applications as they explore marketing concepts and create a new breakfast cereal. Students will combine marketing, agriculture, Desktop Publishing, and data processing as they work in Microsoft Office.
Main Curriculum Tie:
Career and Technical Education Introduction
Standard 9 Objective 1
Explain the four P's of Marketing (product, pricing, promotion, and place) and how they are used in business and in society. Career Connections: - Business, Business - Marketing/Sales, Technical
Materials:
Microsoft Office Software available for each student.
Attachments
Background For Teachers:
Attachments
Student Prior Knowledge:
Students should have previous experience with word processing, spreadsheets, and presentations software. Intended Learning Outcomes:
Students will:
* define marketing and describe the 4 P's of marketing
**conduct market research and create a spreadsheet report
***Create a new cold cereal
****develop a slogan, logo, brand name, and company name for the cereal
*****use the AIDA formula
******plan, design, and create the front/back of the new cereal box
*******plan and create a TV commercial as a slide show Instructional Procedures:
Described within the attached files under materials
Assessment Plan:
Rubrics included within the files attached under the materials section.
Author:
Jeff Hinton
Created Date :
Aug 05 2002 13:29 PM
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