Skip Navigation

BUS:Cereal Box (Mktg)

Life Skills:

  • Thinking & Reasoning
  • Communication
  • Employability

Curriculum Tie:

Time Frame:
10 class periods that run 45 minutes each.

Group Size:
Individual


 

Summary:
Students will utilize word processing, spreadsheets, and presentations software applications as they explore marketing concepts and create a new breakfast cereal. Students will combine marketing, agriculture, Desktop Publishing, and data processing as they work in Microsoft Office.

Main Curriculum Tie:
Career and Technical Education Introduction
Standard 9 Objective 1

Explain the four P's of Marketing (product, pricing, promotion, and place) and how they are used in business and in society.

Career Connections:

  • Business, Business - Marketing/Sales, Technical

Materials:
Microsoft Office Software available for each student.

Attachments

Background For Teachers:

Attachments

Student Prior Knowledge:
Students should have previous experience with word processing, spreadsheets, and presentations software.

Intended Learning Outcomes:
Students will: * define marketing and describe the 4 P's of marketing **conduct market research and create a spreadsheet report ***Create a new cold cereal ****develop a slogan, logo, brand name, and company name for the cereal *****use the AIDA formula ******plan, design, and create the front/back of the new cereal box *******plan and create a TV commercial as a slide show

Instructional Procedures:
Described within the attached files under materials

Assessment Plan:
Rubrics included within the files attached under the materials section.

Author:
Jeff Hinton

Created Date :
Aug 05 2002 13:29 PM

 18450 
© Utah Education Network in partnership with the Utah State Office of Education and Higher Ed Utah.
UEN does not endorse and is not responsible for content on external websites linked to from this page.
KUEN CPB Compliance