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Consumer Strategies

Curriculum Tie:

Time Frame:
3 class periods that run 90 minutes each.


Students will identify consumer influences: culture, economic, media, advertising, technology, and purchasing influences.

Main Curriculum Tie:
Fashion Design Studio
Strand 4 Standard 1

Identify consumer influences.

Career Connections:

  • Advertising
  • Retail Sales
  • Fashion Buyer

Look in the lesson plans for the worksheets, handouts, and materials list.


Background For Teachers:
Basic knowledge of consumer strategies with fashion.

Student Prior Knowledge:
General knowledge of consumerism and clothing.

Intended Learning Outcomes:
Students will identify consumer strategies associated with fashion. Identify consumer influences, purchasing options, and decisions.

Instructional Procedures:

Follow the lesson plans as outlined in the attachments.

Day 1: Consumer influences, and purchasing.

Day 2: Comparison Shopping activity.

Day 3: Advertisements and Test.

Strategies For Diverse Learners:
Pair students together.

Students can use to create an outfit within a budget.

Assessment Plan:
A quiz will be used at the end of the lesson plan. See the attachment for the quiz and key.


  • Brand Power (passed around the FACS Listserve).
  • Kimberly Thomas (PPT Consumerism).

Robin Lewis

Created Date :
May 31 2012 08:11 AM