Curriculum Tie:

• Career and Technical Education Introduction
  Standard 9
  Objective 3
• Career and Technical Education Introduction
  Standard 9
  Objective 2

Time Frame:
5 class periods that run 45 minutes each.

Group Size:
Small Groups

Summary:
This is a remake of the old Audio and Visual Commercial activity as a Marketing activity.

Main Curriculum Tie:
Career and Technical Education Introduction
Standard 9 Objective 1
Explain the four P's of Marketing (product, pricing, promotion, and place) and how they are used in business and in society.

Career Connections:

• Business Marketing Management

Background For Teachers:
The following are resources to help you teach the Marketing activity.

Attachments

• TLCClassMrktTchEng.doc
  This is the suggested daily plan to run this activity.
• TLCClassMrktTchEng.pdf
  This is the suggested daily plan to run this activity in pdf format.
• MarketingCriteria.pdf
  Criteria by which all marketing lessons will be assessed
• MarketingDefinitions.pdf
  Definitions for the 4 p's of Marketing

Instructional Procedures:
Teaching Aids

Attachments

• MarketingCommercial.ppt
  Marketing Commercial PowerPoint Presentation
• MarketingCommercial.pdf
  Marketing Commercial pdf Presentation
• MarketResearch.doc
  Market Research Survey for Students
• MarketResearch.pdf
  Market Research Survey for Students in pdf
• CommercialStoryBoard.doc
  Commercial Story Board
• CommercialStoryBoard.pdf
  Commercial Story Board in pdf
• CommercialWorksheet.doc
  Student Worksheet
• CommercialWorksheet.pdf
  Student Worksheet in pdf

Assessment Plan:
Commercial Evaluation

Attachments

• CommercialEvaluation.doc
  
• CommercialEvaluation.pdf
  

Author:
Melvin Robinson
DALE STEPHENS

Created Date :
May 03 2004 16:11 PM