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CTE/Skilled & Technical Sciences Education Curriculum Design and Visual Communications
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Core Standards of the Course

Standard 1
Students will be able to understand commercial art orientation and job standards.

Objective 1
Demonstrate knowledge about the various kinds of jobs in the commercial art field and focus on local vocational opportunities.

  1. Cartooning/Animation
  2. Production art
  3. Illustration
  4. Sign design
  5. Commercial design
  6. Logo and Letterhead (Package design, display, corporate image, advertising, etc.)
  7. Layout (Books, magazine, newspaper, etc.)
  8. Digital imaging and website design

Objective 2
Performance standards.

  1. Analysis of target audience
  2. Analysis and critique of current styles
  3. Analysis and use appropriate existing material i.e. clipart and stock files.

Objective 3
Understand the importance of portfolios


Standard 2
Students will be able to understand and demonstrate proper drawing techniques.

Objective 1
Plan composition through the use of thumbnail sketches. Use strategies to measure correct proportional relationships between paper and objects being drawn.

Objective 2
Demonstrate expertise in drawing objects from observation

  1. Light Logic (sphere, highlight, shadow, core shadow, reflected light, cast shadow)

Objective 3
Demonstrate ability to relate three‐dimensional objects to a two‐dimensional picture plane.

Objective 4
Be able to use overlapping to show depth.

Objective 5
Using value to create illusion of space.


Standard 3
Students will be able to understand and demonstrate proper typography techniques.

Objective 1
Identify and correctly use type from the six type families.

  1. Identify and correctly use old style.
  2. Identify and correctly use modern.
  3. Identify and correctly use slab serif letter forms.
  4. Identify and correctly use sans serif letter forms.
  5. Identify and correctly use script letter forms.
  6. Identify and correctly use decorative, novelty, or display letter forms

Objective 2
Know and use the measuring units and vocabulary of typography

  1. Cap height
  2. Baseline
  3. X-height
  4. Point size
  5. Points
  6. Upper and lower case
  7. Ascender and Descender
  8. Regular and boldface
  9. Condensed and expanded
  10. Italic and cursive
  11. Font, text, type, and type style.
  12. Justified, unjustified, ragged left, and ragged right.

Objective 3
Readability


Standard 4
Students will be able to understand and demonstrate proper color/painting techniques.

Objective 1
Demonstrate a thorough knowledge of color theory.

  1. Light - RGB
  2. Pigment - RYB
  3. Print ‐ CMYK
  4. Transparent/opaque color

Objective 2
Demonstrate a working knowledge of color organization and the color wheel.

  1. Primary colors
  2. Secondary colors
  3. Intermediate/Tertiary colors
  4. Neutrals

Objective 3
Identify and organize color schemes.

  1. Monochromatic
  2. Complimentary
  3. Split-complimentary
  4. Analogous
  5. Triadic
  6. Tetrad

Objective 4
Demonstrate a working knowledge of values and use them in project work.

  1. Value scale
  2. Tints
  3. Tones
  4. Shades
  5. Demonstrate expertise in aerial/atmospheric perspective.
  6. Using hue to create illusion of space.
  7. Using control of detail to create illusion of space.

Objective 5
Demonstrate a thorough knowledge of the dimensions of color.

  1. Hue
  2. Value
  3. Intensity/saturation

Objective 6
Demonstrate a working knowledge of warm and cool colors.


Standard 5
Students will be able to understand and demonstrate basic design principles.

Objective 1
Demonstrate an ability to recognize and utilize the elements of design.

  1. Line
  2. Shape
  3. Value
  4. Form
  5. Texture
  6. Color
  7. Space

Objective 2
Demonstrate an ability to recognize and utilize the principles of design.

  1. Balance - symmetrical/asymmetrical/radial
  2. Emphasis/Subordination
  3. Rhythm/Repetition/Pattern
  4. Scale/ Proportion
  5. Unity/Variety
  6. Contrast
  7. Movement/Directional forces

Objective 3
Composition

  1. Layout/type/artwork
  2. Body copy
  3. Graphic elements
  4. Photography

Standard 6
Students will be able to understand and demonstrate safe practices.

Objective 1
Understand proper ventilation

  1. Identify materials and techniques that require proper ventilation

Objective 2
Identify and use proper safety equipment

Objective 3
Identify hazardous chemicals and solvents, their proper handling, disposal, and safety procedures if an accident occurs

Objective 4
Know how to access and read material safety data sheets

Objective 5
Participate in safety training and maintain a safe work area.

Objective 6
Report classroom, environment, or safety equipment, problems, violations to the instructor.

Objective 7
Understand accident report procedures.

  1. Report to teacher

Objective 8
Clean and maintain an orderly work area.

Objective 9
Avoid repetitive stress injuries.

  1. Good posture
  2. Keep wrists straight
  3. Take breaks
  4. Stretch and strengthen
  5. Position of monitor, keyboard, and mouse.

Standard 7
Students will be able to understand and practice copyright laws, ethics and legal issues dealing with commercial art as identified in United States Code Title 17 Chapter 1 Section 101.

Objective 1
Define copyright and know how to copyright your work with the Library of Congress, Copyrights Office.

  1. Fair use
  2. Creating copy with a Registration with U.S. Copyright office.
  3. Public domain

Objective 2
Other definitions

  1. Audiovisual works
  2. Computer program
  3. Copies
  4. Copyright owner
  5. Digital transmission
  6. Financial gain
  7. Pictorial, graphic, and sculptural works
  8. Photographs
  9. Work of visual art

Objective 3
Students will practice ethics and rules governing photojournalism (i.e. Editorial content must not be changed) Note: Photo illustrations.

Objective 4
Students will practice correct usage of copyright laws (i.e. the right to reproduce, manipulate, distribute, plagiarize or exhibit another artist’s work outside of fair use provisions)

  1. Time limitations
  2. Portion limitations – in text material
  3. Text material
  4. Illustrations and photographs
  5. Copying and distribution limitations

Objective 5
Students will demonstrate understanding of ethics related to social and legal issues in subject choice (i.e. model releases, image appropriateness, and cultural sensitivity)


Professional Development

Standard 8
Students will gain an understanding of Design Technology as a profession and will develop professional skills for the workplace.

Objective 1
As a participating member of the SkillsUSA student organization complete the SkillsUSA Level 1 Professional Development Program.

  1. Complete a self‐assessment inventory and identify individual learning styles.
  2. Discover self‐motivation techniques and establish short‐term goals.
  3. Determine individual time‐management skills.
  4. Define future occupations.
  5. Define awareness of cultural diversity and equity issues.
  6. Recognize the benefits of conducting a community service project.
  7. Demonstrate effective communication skills with others.
  8. Participate in a shadowing activity.
  9. Identify components of an employment portfolio.
  10. Explore what is ethical in the workplace or school.
  11. Demonstrate proficiency in program competencies.
  12. Explore what is ethical in the workplace or school.

Objective 2
Understand the use of drawings in commercial art and how those drawings relate to career opportunities.

Objective 3
Display a professional attitude toward the instructor and peers.



UEN logo http://www.uen.org - in partnership with Utah State Board of Education (USBE) and Utah System of Higher Education (USHE).  Send questions or comments to USBE Specialist - A Bodell and see the CTE/Skilled & Technical Sciences Education website. For general questions about Utah's Core Standards contact the Director - THALEA LONGHURST .  
Email:  thalea.longhurst@schools.utah.gov

These materials have been produced by and for the teachers of the State of Utah. Copies of these materials may be freely reproduced for teacher and classroom use. When distributing these materials, credit should be given to Utah State Board of Education. These materials may not be published, in whole or part, or in any other format, without the written permission of the Utah State Board of Education, 250 East 500 South, PO Box 144200, Salt Lake City, Utah 84114-4200.