Computers in Business
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Course Description

 

Core Standards of the Course

Standard 1
Students will understand basic business, economic and entrepreneurial concepts.

Objective 1
Students will identify different types of businesses ownership (sole proprietorship, partnership, and corporations)

1. List the advantages and disadvantages of each business type.
   
2. Explain the difference between profit vs. non profit businesses.
   

Objective 2
Students will understand and demonstrate Economic and Entrepreneurial concepts:

1. Students will determine business risks, skills and characteristics of entrepreneurs. (Personality Test, Risk Awareness)
   
2. Explain scarcity, demand, supply and opportunity cost (trade-offs).
   

Standard 2
Students will understand the importance of investing and its relationship to business.

Objective 1
Identify various investment tools.

1. Compare risk and benefit of investment tools.
   
2. Understand how time influences investment options.(Compound Interest)
   

Objective 2
Students will be understand and explain basic stock market concepts and terminology.

1. Understand differences between public and privately held companies.
   
2. Define stock, stock market, stockbroker, commission, stock exchange (NYSE), shareholders, dividends, bull market, and bear market.
   

Objective 3
Students will be able to read stock quotes.

Objective 4
Students will simulate the buying and selling of stock. (The Stock Market Game, bankhs.com, creating a personal portfolio)

1. Use research to identify possible stock purchases.
   
2. Determine gains/losses on the sale of stock.
   

Standard 3
Students will research and develop a business venture to be used for their entrepreneurial simulation.

Objective 1
Students will explore possible business ventures to pursue for the business simulation.

1. Identify resources at their disposal. Capital, Human, and Natural Resources
   
2. Analyze different business ventures and choose a business for the simulation.
   

Objective 2
Students will determine who the potential customers are for the business simulation.

1. Identify goods and/or services as potential business ventures.
   
2. Determine an appropriate target market for business venture using demographics.
   
3. Conduct market research of target market to determine customer wants and needs.
   

Objective 3
Students will make financial decisions by creating a budget for the business venture.

1. Create a financial budget. (Include advertising, business documents and other related expenses.)
   

Standard 4
Students will create a marketing plan for their business venture.

Objective 1
Students will know the 4 P's of marketing (Marketing Mix) of product, place, price, and promotion.

1. Incorporate the marketing mix to the business marketing plan.
   

Objective 2
Students will understand what motivates consumer purchase.

1. Identify emotional, rational and patronage motives for making purchases.
   
2. Identify possible motivations for the simulation target market.
   

Objective 3
Students will identify advertising media: magazines, newspapers, television, radio, social media, internet, and billboards.

1. Choose the best advertising media for the simulation.
   

Objective 4
Students will research advertising costs for their business venture.

1. Include the advertising cost in the financial budget.
   

Standard 5
Students will design business documents.

Objective 1
Students will understand and evaluate basic design concepts and terminology.

1. Define: white space, margins, headline, copy, color, page balance, font, font size, graphic formats, and design elements.
   
2. Design high-quality printed documents on for the simulation.
   

Objective 2
Students will create a logo and slogan for their business.

1. Identify the purpose of logos and slogans.
   
2. Create a digital logo and slogan to be used in the simulation documents.
   

Objective 3
Students will create business cards, letterhead, and additional documents as needed.

1. Identify the purpose of these documents.
   

Objective 4
Students will create 3 print and/or multimedia advertisements.

Objective 5
Students will research the financial cost of creating/obtaining business documents for their business venture.

1. Include the printing cost in the financial budget.
   

Standard 6
Students will incorporate concepts learned to create, present and evaluate a business plan (Student portfolio).

Objective 1
Students will compile a business plan (student portfolio), including, but not limited to the following sections:

1. Cover Sheet
   
2. Executive Summary
   
3. Organizational Plan
   
4. Marketing Plan
   
5. Financial Documents
   
6. Other documents created for the simulation
   

Objective 2
Students will present or display the business plan and supporting documents.

1. Collect feedback from a third-party.
   

Objective 3
Students will evaluate the success of their business.

1. Complete a self-reflection activity about the project.
   

Standard 7
Students will reinforce keyboarding skills.

Objective 1
Students will use correct keyboarding technique to improve speed and accuracy.

1. Eyes on copy or screen, not on keys.
   
2. Fingers curved and oriented to home row.
   
3. Correct fingers used for keystrokes.
   
4. Key with smooth rhythm and quiet hands.
   
5. Forearms parallel to slant of keyboard; wrists low but not resting on any surface.
   
6. Proper sitting posture: body centered, feet provide balance elbows naturally at sides.
   

Standard 8 (Optional)
Students will create a webpage for their business venture.
(District guidelines must be followed for publishing web pages.)

Objective 1
Students will explore the basic concept of source code.

Objective 2
Students will use a web page editor to create a web site that includes multiple pages and links. The web site will also include a title heading, sub-heading, body text, and text enhancements (i.e. font, color, bold, italics, font size, etc), and a graphic.

Objective 3
Students will research the costs related to publishing and maintaining a web site and prepare a budget.

1. Include the web publishing cost in the financial budget.
   

 

These materials have been produced by and for the teachers of the State of Utah. Copies of these materials may be freely reproduced for teacher and classroom use. When distributing these materials, credit should be given to Utah State Office of Education. These materials may not be published, in whole or part, or in any other format, without the written permission of the Utah State Office of Education, 250 East 500 South, PO Box 144200, Salt Lake City, Utah 84114-4200.

 

For more information about this core curriculum, contact the USOE Specialist, Laura deShazo or visit the CTE/Business Education Home Page. For general questions about Utah's Core Curriculum, contact the USOE Curriculum Director, MARY SHUMWAY . UEN Contact Info: 801-581-2999 | 800-866-5852 | Contact Us