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CTE/Business and Marketing Education Curriculum Business Web Page Design
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Core Standards of the Course

Strand 1
The student will demonstrate a basic knowledge of the Internet and the tools used to access information. (Suggested time proportion: 10%)

Standard 1:
Review basic Internet concepts, including the World Wide Web (WWW), browsers, FTP, URL, and domains.

Standard 2:
Acquire Internet vocabulary, including the basic Internet terms found in the vocabulary list on the USOE website under "Teacher Helps."

Standard 3:
Explore the appropriate use and netiquette of social media, as well as the impact of Facebook, Twitter, blogs, etc.

Standard 4:
Review different types and purposes of websites on the Internet; explain the differences between information, commercial, education, personal, and portal websites.

Standard 5:
Investigate web design resources on the Internet, including shareware and freeware software, hexadecimal charts, tutorials, free graphic sites, commercial trial basis software, etc.

Standard 6:
Understand safety, ethical, and copyright issues related to Internet use.

  1. Adhere to an Acceptable Use Policy.
  2. Demonstrate the ability to comply with copyright law on assignments and projects. (Integrated use throughout course)

Strand 2
The student will use HTML to create Web pages. (Suggested time proportion: 30%)

Standard 1:
Use a variety of html tags to create a web page.

  1. Create paragraphs, line breaks, horizontal rules, ordered and unordered lists, forms, and tables.
  2. Use headings and font attributes.
  3. Create hyperlinks and e-mail links.
  4. Insert images and include attributes such as alt, vspace and hspace, size, align, etc.
  5. Use colors to change backgrounds, texts, and links.
  6. Apply images as backgrounds.

Standard 2:
Identify various web development languages, and discuss the differences and similarities between xhtml, java, ajax, php, asp, pearl, etc.

  1. Helpful websites include:

Strand 3
The student will plan and design a website/web page using design principles. (Suggested time proportion: 10%)

Button to show lessons.

Standard 1:
Explore and understand effective web development and design principles, including the use of color, white space, font styles, viewing patterns, background images, balance, etc. (See terminology list)

Standard 2:
Determine the purpose, goals, and target audience.

Standard 3:
Design a storyboard or sketch of the site elements.

  1. Create an appropriate layout of text, graphics, multimedia, links, etc.
  2. Plan the layout incorporating consistency, readability, proportion, navigation, etc.

Standard 4:
Understand file types and filename extensions, and be able to use proper naming conventions and file management.

Standard 5:
Proofread, find, and correct spelling and grammatical errors.


Strand 4
The student will use web design software to create attractive websites/web pages. (Suggested time proportion: 35%)

Standard 1:
Learn the software-specific commands to create a web page.

  1. Create paragraphs, line breaks, horizontal rules, ordered and unordered lists, forms, and tables.
  2. Use headings and font attributes.
  3. Create hyperlinks and e-mail links.
  4. Insert images and include attributes (such as alt, vspace and hspace, size, align, etc).
  5. Use colors to change backgrounds, texts, and links.

Standard 2:
Modify page properties by editing background, font, styles, colors, and links. Edit the page title.

Standard 3:
Create and save a document for use on your web page by linking a web page to one or more of the following: a Word, PDF, Excel or PowerPoint document.

Standard 4:
Create a website using CSS and/or templates.

Standard 5:
Post and/or understand how to post a website on the Internet using web appropriate naming conventions.


Strand 5
The student will create and prepare images to integrate with website designs, using image software such as Fireworks, Photoshop, Picasa, Paint, etc. (Suggested time proportion: 15%)

Standard 1:
Open, edit, and save an image for effective use on your website.

  1. Crop and resize various images.
  2. Add a border and/or drop shadow to an image or text.
  3. Optimize an image (resize and change resolution for optimal load time).
  4. Enhance an image to improve photo quality (red eye, autocolor, etc.).

Standard 2:
Create buttons or navigation bar.

Standard 3:
Design a logo or banner to incorporate into a Web page.

Standard 4:
Optional: Use a scanner or digital camera to incorporate photos into a Web page.

Performance Objectives:
Create a four page website with the following minimum elements:

  1. Crop and resize various images.
  2. Consistent look and feel throughout the website
  3. The same page heading, navigation bar, and footer on each page
  4. Hot spot(s)
  5. Email link(s)
  6. Table(s)
  7. Roll-over buttons and/or drop-down menus
  8. Background image(s)
  9. Hyper-link(s)
  10. Import graphics (jpeg/gif)
  11. Form
  12. Page titles
  13. Font changes (color, size, style)
  14. Original animation (optional)


UEN logo http://www.uen.org - in partnership with Utah State Board of Education (USBE) and Utah System of Higher Education (USHE).  Send questions or comments to USBE Specialist - Laura deShazo and see the CTE/Business and Marketing Education website. For general questions about Utah's Core Standards contact the Director - THALEA LONGHURST .  
Email:  thalea.longhurst@schools.utah.gov

These materials have been produced by and for the teachers of the State of Utah. Copies of these materials may be freely reproduced for teacher and classroom use. When distributing these materials, credit should be given to Utah State Board of Education. These materials may not be published, in whole or part, or in any other format, without the written permission of the Utah State Board of Education, 250 East 500 South, PO Box 144200, Salt Lake City, Utah 84114-4200.
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