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CTE/Business and Marketing Education Curriculum Digital Business Applications
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Core Standards of the Course

Strand 1
(Integrated use throughout the course) Students will utilize information and technology tools to conduct business effectively and efficiently.

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Standard 1:
Reinforce basic skills and professionalism needed to work in the digital world.

  1. Improve internet navigation skills in accessing information.
  2. Evaluate the validity and authenticity of a website.
  3. Practice effective usage of online resources for professional communication (i.e., e‐mail and social media).

Standard 2:
Explore the applications of digital technology on the Internet for business and educational uses.

  1. Create a digital portfolio and include all projects created during the class.
  2. Explore Freeware available on the Internet (i.e. Open Office, Google Apps, Gimp, etc.).
  3. Use cloud computing to improve productivity by designing, saving and uploading documents in an online account.
  4. Use online collaboration tools such as calendar, document and presentation sharing, etc.
  5. Explore the benefits of social networking as a business tool, including professional portfolios, blogs, privacy settings and safety issues.
  6. Understand the personal and business use of “apps” on digital devices.

Strand 2
Students will understand ethical and legal issues pertaining to business.

Standard 1:
Review and evaluate ethical issues pertaining to business.

  1. Evaluate components of acceptable use policies and their role in a business environment.
  2. (Integrated use throughout) Demonstrate ability to follow fair use and acceptable use policies on assignments/projects.

Standard 2:
Understand legal and privacy issues with consumer privacy acts and other government regulations.

  1. Understand legal issues related to FERPA (privacy) and posting on the Internet.
  2. Understand how technology relates to trade secrets, copyrights, personal information, and ethical employee behaviors.

Strand 3
Students will be introduced to the business applications of audio and video communication.

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Standard 1:
Students will incorporate the professional use of digital audio.

  1. Locate and download a business‐related podcast from the Internet.
  2. Create a speech advertising a digital product or feature. Save the document in more than one format (e.g., pdf, web publishing, slideshow).
  3. Deliver the speech to the class demonstrating professionalism through appearance, manners, etiquette, and enunciation.
  4. Use the speech to create a podcast and post to your digital portfolio.

Standard 2:
Identify audio applications for use on digital devices.

  1. Explore speech/voice recognition technologies for cell phones, tablet PCs, and other devices.
  2. Understand technologies for disabled individuals and how these relate to the workplace.

Standard 3:
Understand and explore how digital video can enhance business.

  1. Find and download a business‐related video to your computer or digital device.
  2. Insert a video for use in a podcast or presentation.
  3. Utilize audio/video conferencing (e.g., Skype, Facetime, Eyejot).
  4. Explain the pros and cons of telecommuting from both the employer’s and employee’s perspective.

Standard 4:
Demonstrate proper interpersonal communications.

  1. Demonstrate proper customer service when interacting with the public face to face or online.
  2. Describe personal characteristics that are critical for effective work performance, including honesty, attitude, punctuality etc.
  3. Demonstrate proper business etiquette.

Strand 4
Students will work with digital images and print media.

Standard 1:
Understand the sources of digital images.

  1. Obtain and utilize images from digital devices such as cell phones, tablets or cameras.
  2. Download and use images from online image libraries.
  3. Explain how to save, share, and manage digital images.
  4. Use basic enhancement features to improve the quality of photos for use in documents (e.g., cropping, resizing, colorizing, etc.).
  5. Include a Quick Response (QR) code on your print media.

Standard 2:
Understand the importance of being able to upload images for online backup and print options.

  1. Explore online backup and digital imaging resources.
  2. Identify the features of printers available for printing photos, including uploading for commercial printing.
  3. Evaluate how digital images enhance print media for business.

Strand 5
Students will use technology to explore educational and career opportunities.

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Standard 1:
Identify career opportunities available for business professionals, and find a CTE Pathway supporting such as career.

  1. Create a presentation to recruit students for a Business Pathway leading to a specific business career.
  2. Explore advantages and disadvantages of online educational/training opportunities.
  3. Explore how technology is changing business career opportunities (e.g., online applications, resumes, portfolios, and interviews).

Strand 6
Students will understand the impact of technology relating to the globalization of business.

Standard 1:
Collaborate using digital technologies working within teams in a global environment.

  1. Use translation software to convert text to another language.
  2. Use the Internet to convert currency from different countries.
  3. Research business customs from at least three different countries.

Standard 2:
Understand how to use digital technologies to gather information from colleagues and/or customers.

  1. Create an online survey/form and use it to collect data.
  2. Understand the uses of group texting (SMS, MMS, etc.).
  3. Find RSS feeds that promote business careers and educational opportunities.

Standard 3:
Students will be able to use technologies to navigate the business world.

  1. Understand the uses of GPS in the business world.
  2. Use Online Mapping Software.

Performance Objectives:
Create an online portfolio with 5 of the 6 options:

  1. Post an original student created podcast.
  2. Upload your resume and cover letter.
  3. Upload a business document using your enhanced digital images.
  4. Link to your online, shared calendar.
  5. Link to or upload your presentation.
  6. Link to or upload your collaborative global business project.


UEN logo http://www.uen.org - in partnership with Utah State Board of Education (USBE) and Utah System of Higher Education (USHE).  Send questions or comments to USBE Specialist - Laura deShazo and see the CTE/Business and Marketing Education website. For general questions about Utah's Core Standards contact the Director - THALEA LONGHURST .  
Email:  thalea.longhurst@schools.utah.gov

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