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CTE/Marketing Education Curriculum
Travel and Tourism
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Core Standards of the Course

Standard 1
The students will develop an understanding of the importance of the hospitality/tourism industry and how it affects countries and people.

Objective 1
Students will understand the nature and history of the hospitality/tourism industry.

  1. Define: hospitality industry, tourism industry, service, perishability, intangibility and changeability.
  2. Define service as a product.
  3. Discuss how the travel industry has evolved over time.
  4. Discuss how technology is used in the hospitality/tourism industry.

Objective 2
The students will develop an understanding of the importance of the Travel and Tourism Industry and the basic elements involved with the industry.

  1. Demonstrate knowledge in locating a destination including knowing what is a map, atlas, cartographer, and gps.
  2. Define: Egocentrism, Ethnocentrism, Ecotourism, Multiculturism, and Folklore
  3. Know the difference between climate and weather
  4. Understand the difference between the 24 hour and the am/pm time systems
  5. Understand how to find travel information
  6. Discuss the international dateline and the equators impact on travel

Objective 3
The students will understand that tourism has a great impact on people as well as the economy, the culture and the environment.

  1. Discuss the importance of a strong infrastructure.
  2. Discuss the social, cultural, economic, and environmental impacts of travel.
  3. Compare and contrast travel for business and travel for pleasure.
  4. Explain the travel cycle.
  5. Explain the motives people have for traveling.
  6. Demonstrate a geographical knowledge of the United States by indentifying the U.S. states and their capitals on a map.

Standard 2
The students will develop an understanding of the lodging industry and destination marketing.

Objective 1
The students will understand that marketing professionals use the characteristics of lodging facilities to target certain customers.

  1. Discuss the evolution of the modern hotel/motel and hoteliers
  2. Classify hotels according to their types.
  3. Discuss yield management
  4. Identify variables that affect room rates.

Objective 2
The students will understand the concept of destination marketing and how certain destinations appeal to certain travelers.

  1. Define: destination, destination marketing, resort, commission
  2. Discuss the concept of seasonality
  3. Discuss the concept of supply and demand.
  4. Explain elasticity of demand.

Standard 3
The student will develop an understanding of the different types of transportation used in international and domestic travel.

Objective 1
The students will understand the importance of aviation to the hospitality/tourism industry.

  1. Discuss the aviation industry.
  2. Discuss how the hub and spoke system works.
  3. Describe airline boarding procedures and security methods.
  4. Understand the difference between airline classifications.
  5. Know airline and city codes.
  6. Identify major aircraft in use.
  7. Discuss Frequent Flyer Programs.

Objective 2
The students will develop an understanding of the various types of ground transportation that exist and the role they play in the hospitality/tourism industry.

  1. List the various types of ground transportation that exist.
  2. Identify major car-rental companies.
  3. Explain rental car policies and procedures.
  4. Know the history of rail travel in the United States
  5. Compare and contrast rail service in the United States with that of other countries.

Objective 3
The students will demonstrate knowledge of the cruise industry.

  1. Define: embarkation, debarkation, port-of-call, bow, starboard, port, stern
  2. Identify principal cruise lines.
  3. Explore different cruising areas around the world.
  4. Discuss ship layouts and cabin options.
  5. Research activities available both on and off the ship.

Objective 4
Discover the excitement of international travel and develop an understanding of the difference between domestic and international travel.

  1. Identify the difference between domestic and international travel
  2. Detail the documentation needed for travel abroad.
  3. Identify travelersí health concerns
  4. Discuss U.S. Customs and duty-free items.

Standard 4
The students will develop an understanding of the many career opportunities that are available in the hospitality/tourism industry and what they can do to prepare for those careers.

Objective 1
The students will explore different career segments in the hospitality/tourism industry.

  1. List the four different career segments that exist within the hospitality/tourism industry.
  2. List possible jobs that exist within each career segment.

Objective 2
The students will understand the different sources of education for careers in the hospitality/tourism industry.

  1. Explore the different types of degrees/certificates that are available to those interested in the hospitality/tourism industry.
  2. Identify resources that will assist in hospitality/tourism education.

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