Commercial Photography 3
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Course Introduction

 

Core Standards of the Course

STRAND 1
Mentorship: Students will work with a mentor for 40 hours over the duration of the course (industry partner or education professional) to develop mastery in photographic workflow to produce and complete real-world projects.

Standard 1
Capture: Students will demonstrate mastery in capturing photographic images by employing proper equipment, exposure, light modification, and optional accessories.

1. Camera
   
2. Lenses
   
3. Lighting
   
4. Composition
   
5. Exploring Meaning and Context
   

Standard 2
Edit: Students will demonstrate mastery in transferring and editing photographic images.

Standard 3
Output: Students will demonstrate mastery in the use of appropriate file resolution, size, formatting, and modes for output of their images to digital and/or print media outlets.

Performance Skills

1. Demonstrate mastery and professionalism through the multi-step process of photographic workflow.
   
2. Work closely with a mentor for 40 hours over the duration of the course to gain knowledge and industry experience in producing real-world projects.
   

STRAND 2
Connect: Students will continue to form connections to the photography industry.

Standard 1
Career Path: Students will develop high-level industry-specific skills through hands-on service-learning outside of classroom time, arranged by CTE and instructors from within the school or greater community.

Standard 2
Industry Knowledge: Students will understand best practices and next steps as a professional photographer through creating a business plan.

1. Ethics and Best Practices
   
   • Model Releases, Licensing, Contracts, Forms, copyright protections and processes.
2. Basic Organizational Structures
   
   • DBA, LLC, SCORP, W2, Freelancing, Contracted, Salaried, In-House

Standard 3
Work Skills: Students will develop strategies for marketing their skills in the photography industry.

1. Collaboration, teamwork, communication, problem-solving, critical thinking, dependability, accountability, and legal requirements/expectations
   
2. Professional Preparation
   
   • Resume Development
   • Industry Trends & Outlooks
   • How to Break into the Industry
   • Take risks in entrepreneurial opportunities
3. Branding and Self-Promotion (vision & mission)
   
   • Web Presence (Social Media Strategies and Content Creation)
   • Competitive edge/advantages

Standard 4
Customer Service: Students will demonstrate high quality customer service skills when completing real-world projects.

1. Identify and solve a customer/client's needs to the customer/client's satisfaction
   
2. Understand the client/customer
   
3. Professional demeanor, attitude, and language.
   

Performance Skills

1. Develop and execute a professional plan using best practices for a career in the photography industry.
   
2. Complete a photographic project with quality customer service for a client or customer.
   

STRAND 3
Portfolio: Students will create polished portfolios and a professional plan to demonstrate their photography knowledge, skill, and experience to prepare in entering the commercial photography industry.

Standard 1
Cumulative Professional Portfolio: Students will develop, curate, and design polished digital and print portfolios to demonstrate their photographic knowledge, skill, and experience.

1. Student-Driven cumulative portfolio (digital and print) representing their strongest commercial and fine art work.
   
2. Finalized professional plan
   
   • Mock-up forms, releases, and contracts
   • Resume
   • Letter of Recommendation from mentor/internship
   • Branding Materials

Performance Skills
Based on school resources, students will work together with industry partners or a school mentor to complete the following objectives:

1. Independently complete real-world photographic work with industry partners or school programs.
   
2. Independently problem-solve real-world photographic scenarios with industry partners or school programs.
   

STRAND 4
Responsible Professionalism: Create skilled, career-ready, and responsible professionals.

Standard 1
Analyze the technical skills needed in Commercial Photography. Technical Skills: Technical skills are fundamental to performing tasks, solving problems, and ensuring the quality, safety, and efficiency of work in skilled and technical jobs. They are a key component of professional competence in these fields.

1. Computer & Technology Literacy
   
2. Understand job specific skills
   
3. Safety & Health
   
4. Service Orientation
   
5. Professional Development
   

Standard 2
Analyze the personal skills needed in Commercial Photography. Personal Skills: Personal skills contribute to an individual's overall effectiveness and success in the workplace. Personal skills complement technical expertise, enhancing an individual's ability to work effectively, collaborate with others, and navigate the dynamic and challenging nature of skilled and technical jobs.

1. Demonstrate reliability and integrity
   
2. Demonstrate ethical behavior at all times
   
3. Exhibit professionalism in your work
   
4. Act Responsibility
   
5. Show adaptability and flexibility
   
6. Be self-motivated
   
7. Identify and practice time management skills
   

Standard 3
Analyze the workplace skills needed in Commercial Photography. Workplace Skills: Workplace skills are crucial for success in skilled and technical jobs. These skills complement technical and personal skills and are often considered the foundation for effective job performance. They contribute to overall professionalism, effective communication, collaborative teamwork, problem-solving, and adaptability in the dynamic and demanding work environments of technical fields.

1. Effective communication
   
2. Decision making capabilities
   
3. Teamwork
   
4. Planning, organizing, and the management of projects
   
5. Leadership
   

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http://www.uen.org - in partnership with Utah State Board of Education (USBE) and Utah System of Higher Education (USHE).  Send questions or comments to USBE Specialist - Kristina  Yamada and see the CTE/Arts, Entertainment & Design website. For general questions about Utah's Core Standards contact the Director - THALEA  LONGHURST.

These materials have been produced by and for the teachers of the State of Utah. Copies of these materials may be freely reproduced for teacher and classroom use. When distributing these materials, credit should be given to Utah State Board of Education. These materials may not be published, in whole or part, or in any other format, without the written permission of the Utah State Board of Education, 250 East 500 South, PO Box 144200, Salt Lake City, Utah 84114-4200.