Commercial Art 1
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Course Introduction

 

Core Standards of the Course

Strand 1
Students will be able to understand commercial art job standards.

Standard 1
Demonstrate knowledge of commercial art careers, job standards, professional development, and explore higher education and career opportunities.

1. Advertising design
   
2. Art Direction
   
3. Cartooning
   
4. Animation (Character and Concept Design)
   
5. Website design (UI/UX Designer, etc.)
   
6. Graphic design (Branding, Logos, Layout, etc.)
   
7. Illustration
   

Standard 2
Demonstrate typical standards.

1. Identify a target audience - age, gender, culture, education, income, ethnic or religious background, etc.
   
2. Analysis and critique of current styles
   
3. Know how to use appropriate existing material (i.e. references for artwork and stock images)
   

Standard 3
Understand the importance of portfolios, such as promoting your own work to a potential employer or client.

Performance Skills
Understand commercial art job standards.

1. Demonstrate knowledge of the various kinds of jobs in the commercial art field and focus on local vocational opportunities.
   
2. Understand the importance of portfolios, such as promoting your own work to a potential employer or client.
   

Strand 2
Students will be able to understand brainstorming and its purpose in the creative process.

Standard 1
Understand how to research ideas and current trends (color, typography, graphics, etc.) using various resources such as:

1. Websites (ex: https://www.commarts.com/)
   
2. Print media
   
3. Retail locations
   
4. Focus groups
   

Standard 2
Brainstorm ideas and explore composition through the use of thumbnail sketches.

Standard 3
Understand how to give and apply feedback.

Performance Skills
Understand brainstorming and its purpose in the creative process.

1. Understand how to research ideas and current trends (color, typography, graphics, etc.) using various resources.
   
2. Brainstorm ideas and explore composition through the use of thumbnail sketches.
   

Strand 3
Students will be able to understand and demonstrate proper drawing techniques.

Standard 1
Use strategies to measure correct proportional relationships between paper and objects being drawn.

Standard 2
Demonstrate expertise in drawing objects from observation.

1. Understand and demonstrate form and shading (highlight, half-tones, core shadow, reflected light, cast shadow, etc.).
   
2. Understand and demonstrate an ability to draw three-dimensional objects on a two- dimensional picture plane.
   
3. Understand and demonstrate an ability to use overlapping, size, placement, and value to show depth.
   

Performance Skills
Understand and demonstrate proper drawing techniques.

1. Use strategies to measure correct proportional relationships between paper and objects being drawn.
   
2. Demonstrate expertise in drawing objects from observation.
   

Strand 4
Students will be able to understand and demonstrate proper typography techniques.

Standard 1
Identify and correctly use type from the following type classifications.

1. Serif
   
2. Sans serif
   
3. Script
   
4. Decorative
   

Standard 2
Know and use typography vocabulary.

1. Cap height
   
2. Baseline
   
3. X‐height
   
4. Point size
   
5. Upper and lower case
   
6. Ascender and descender
   
7. Regular and boldface
   
8. Condensed and expanded
   
9. Italic and cursive
   
10. Understand the difference between: Font, text, type, and type style
    
11. Understand the difference between: Justified, unjustified, ragged left, and ragged right
    
12. Readability
    

Performance Skills
Understand and demonstrate proper typography techniques.

1. Identify and correctly use type from the different type classifications.
   
2. Know and use the vocabulary of typography.
   

Strand 5
Students will be able to understand and demonstrate proper color techniques.

Standard 1
Understand different color theories.

1. Light - RGB
   
2. Pigment - RYB
   
3. Print - CMYK
   

Standard 2
Understand color organization and the color modes.

1. Primary colors
   
2. Secondary colors
   
3. Intermediate/Tertiary colors
   
4. Neutrals
   
5. Warm and cool colors
   

Standard 3
Identify color schemes.

1. Monochromatic
   
2. Complimentary
   
3. Analogous
   
4. Triadic
   

Standard 4
Understand values and how to use them in project work.

1. Value scale
   
2. Tints
   
3. Tones
   
4. Shades
   

Standard 5
Understand the properties of color.

1. Hue
   
2. Value
   
3. Intensity/saturation
   
4. Transparent vs. Opaque color
   

Performance Skills
Understand and demonstrate proper color techniques.

1. Demonstrate a knowledge of color theory.
   
2. Demonstrate a knowledge of color organization.
   
3. Identify color schemes.
   
4. Demonstrate a working knowledge of values and use them in project work.
   
5. Demonstrate a thorough knowledge of the properties of color.
   

Strand 6
Students will be able to understand and demonstrate basic design principles.

Standard 1
Understand, recognize, utilize, and communicate with the elements of design.

1. Line
   
2. Shape
   
3. Value
   
4. Form
   
5. Texture
   
6. Color
   
7. Space
   

Standard 2
Understand, recognize, utilize, and communicate with the principles of design.

1. Balance - Symmetrical/Asymmetrical/Radial
   
2. Emphasis/subordination
   
3. Rhythm/Repetition/Pattern
   
4. Scale/Proportion
   
5. Unity vs. Variety
   
6. Contrast
   
7. Movement/Directional Forces
   

Standard 3
Understand the elements of a composition.

1. Layout: Spacing, Rule of Thirds, etc.
   
2. Typography: Body Copy, Titles, Headings, etc.
   
3. Graphic Elements: Line, Shape, etc.
   
4. Images: Photograph or Illustrations
   

Performance Skills
Understand and demonstrate basic design principles.

1. Demonstrate an ability to recognize, utilize, and communicate with the elements of design.
   
2. Demonstrate an ability to recognize and utilize, communicate with the principles of design.
   
3. Uses Elements of Composition in a project.
   

Strand 7
Students will be able to demonstrate safe practices.

Standard 1
Identify and use proper safety techniques

1. Identify hazardous chemicals and solvents, materials, their proper handling, ventilation, disposal, and safety procedures, if an accident occurs, as applicable in your classroom.
   
2. Safety training as applicable
   
3. Maintain a safe and orderly work area
   
4. Report classroom, environment, or safety equipment, problems, violations to the instructor.
   

Standard 2
Avoid repetitive stress injuries.

1. Good posture
   
2. Keep wrists straight
   
3. Take breaks
   
4. Stretch and strengthen
   
5. Position of monitor, keyboard, and mouse
   

Performance Skills
Demonstrate safe practices and how to avoid repetitive stress injuries.

Strand 8
Students will be able to understand and practice copyright laws, ethics and legal issues dealing with photography as identified in United States Code Title 17 Chapter 1 Section 101.

Standard 1
Define copyright.

1. Intellectual Property: Original work is protected by US Copyright laws as soon as created can include audiovisual works, computer programs, pictorial, graphic, and sculptural works, visual art, drama, choreography, and words.
   
2. Creating copyrights by registering with the U.S. Copyright Office through the Library of Congress
   
3. Public domain vs Creative Commons
   
4. Fair Use
   

Standard 2
Understanding copyright law and practicing ethics.

1. Practice ethics and rules governing photojournalism (i.e. Editorial content must not be changed)
   
2. Who owns the copyright: work-for-hire, freelance, in-house, etc.
   
3. Practice correct usage of copyright laws (i.e. the right to reproduce, manipulate, distribute, plagiarize or exhibit creator’s work outside of fair use provisions).
   
4. Limitations: Time, Portion (Media based usage), Text material, Copying, and Distribution.
   
5. Demonstrate understanding of ethics related to social and legal issues in subject choice (i.e. model releases, image appropriateness, and cultural sensitivity).
   

Standard 3
Understanding copyright and trademark symbols.

1. Understand ®, ©, ™, and watermark
   

Performance Skills
Create projects that align with the rules that govern intellectual property.

Strand 9
Students will understand the importance of career readiness skills as it relates to the workplace and outlined in the SkillsUSA Framework - Level 1.

Standard 1
Understand and demonstrate the attitude of cooperation.

1. Develop awareness of cultural diversity and equality issues.
   
2. Demonstrate effective communication with others.
   
3. Apply team skills to a group project.
   
4. Identify and apply conflict resolution skills.
   

Standard 2
Understand and demonstrate the ability of being resourceful and innovative.

1. Discover self-motivation techniques and establish short-term goals.
   
2. Measure/modify short-term goals.
   
3. Review a professional journal and develop a three- to five-minute presentation.
   

Standard 3
Plan for your future career.

1. Complete a self-assessment and identify individual learning styles.
   
2. Define future occupations.
   
3. Identify the components of an employment portfolio.
   
4. List proficiency in program competencies.
   
5. Complete a survey for employment opportunities.
   
6. Create a job application.
   
7. Assemble your employment portfolio.
   
8. Employability skills: evaluate program comprehension.
   

Standard 4
Understand and demonstrate the ability to manage a project.

1. Apply team skills to a group project.
   
2. Observe and critique a meeting.
   
3. Demonstrate business meeting skills.
   
4. Explore supervisory and management roles in an organization.
   
5. Identify and apply conflict resolution skills.
   
6. Demonstrate evaluation skills.
   
7. Manage a project and evaluate others.
   

Workplace Skills

1. Communication
   
2. Teamwork
   
3. Dependability
   
4. Legal requirements / expectations
   

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http://www.uen.org - in partnership with Utah State Board of Education (USBE) and Utah System of Higher Education (USHE).  Send questions or comments to USBE Specialist - Kristina  Yamada and see the CTE/Arts, Audio/Visual Technology and Communication website. For general questions about Utah's Core Standards contact the Director - THALEA  LONGHURST.

These materials have been produced by and for the teachers of the State of Utah. Copies of these materials may be freely reproduced for teacher and classroom use. When distributing these materials, credit should be given to Utah State Board of Education. These materials may not be published, in whole or part, or in any other format, without the written permission of the Utah State Board of Education, 250 East 500 South, PO Box 144200, Salt Lake City, Utah 84114-4200.