Hospitality and Tourism
Course Introduction
Core Standards of the Course
Strand 1
Students will develop an understanding of the importance of hospitality and tourism marketing.
Standard 1
Students will understand key terms within the hospitality and tourism industry.
Standard 2
Students will understand the impact of hospitality and tourism on the economy.
Standard 3
Students will understand basic marketing principles.
Standard 4
Students will understand the importance of customer service in hospitality and tourism.
Strand 2
Students will develop an understanding of the lodging industry and destination marketing.
Standard 1
Students will understand market segmentation for the lodging industry.
Standard 2
Students will understand the concept of destination marketing.
Standard 3
Students will be able to identify basic hotel operations.
Strand 3
Students will develop an understanding of the different types of transportation used in international and domestic tourism.
Standard 1
Students will understand the importance of aviation to the hospitality/tourism industry.
Standard 2
Students will develop an understanding of the various types of ground transportation that exist and the role they play in the hospitality and tourism industry.
Standard 3
Students will understand how the 4 P's affect ground travel.
Standard 4
Students will demonstrate knowledge of the cruise industry.
Standard 5
Students will understand how the 4 P's affect the cruise industry.
Standard 6
Students will develop an understanding of the difference between domestic and international travel.
Strand 4
Students will develop an understanding of the different aspects of the restaurant industry.
Standard 1
Students will understand the key terms and functions of a restaurant business.
Standard 2
Students will identify different jobs, careers, and opportunities in the restaurants.
Strand 5
Students will explore the hospitality and tourism industry in Utah.
Standard 1
Students will identify National Parks in Utah.
Standard 2
Students will discuss seasonality in Utah and consumer motivation for travel in Utah.
Standard 3
Students will examine different special events offered throughout the state. (i.e. ski resorts, desert activities, Sundance, Shakespeare Festival, and the economic impact of the 2002 Winter Olympics and the lasting effects.)
http://www.uen.org - in partnership with Utah State Board of Education (USBE) and Utah System of Higher Education (USHE). Send questions or comments to USBE Specialist - Lola Shipp and see the CTE/Hospitality & Tourism website. For general questions about Utah's Core Standards contact the Director - THALEA LONGHURST. These materials have been produced by and for the teachers of the State of Utah. Copies of these materials may be freely reproduced for teacher and classroom use. When distributing these materials, credit should be given to Utah State Board of Education. These materials may not be published, in whole or part, or in any other format, without the written permission of the Utah State Board of Education, 250 East 500 South, PO Box 144200, Salt Lake City, Utah 84114-4200.