The ATSC 3.0 standard, commonly known as “NextGen TV” is the first major upgrade in broadcast TV since the transition to digital broadcasting (DTV) in 2009. NextGen TV is an Internet Protocol (IP) based system, which means it can carry internet content and services alongside the traditional over-the-air broadcast signal.
How does it work?
The Advanced Television Systems Committee (ATSC) formed to establish a set of technical standards for broadcasting. Most stations operate with the 1.0 standard and the industry is transitioning to the 3.0 standard. The new standard will enable never-before-available interactive features like video-on-demand and advanced emergency alerts for broadcast TV, all delivered free with an over-the-air antenna. NextGen TV signals will be stronger and will transmit over greater distances and deeper into buildings, with higher-quality picture and better sound.
Michigan State University-WKAR NextGen Innovation Lab
WKAR Public Media, Michigan State University and the College of Communication Arts and Sciences opened the NextGen Media Innovation Lab to explore applications of the newest television broadcasting standard, ATSC 3.0 technology, or NextGen TV. The lab is focused on combining the capabilities of broadcast technology and high-speed internet.
Phoenix Model Market Initiative
The Phoenix Model Market program forms the first collaborative single-market effort to plan for and implement a transition to next-generation over-the-air television broadcasting. Phoenix Model Market participants will create an open test bed for the mutual benefit of all stakeholders in the ecosystem.
Cleveland ATSC 3.0 Test Station
The Cleveland ATSC 3.0 Test Station was designed to act as an incubator for new products and services based on ATSC 3.0. The station will act as a neutral test facility for broadcasters, consumer electronics and professional manufacturers to test prototypes, early commercial equipment, services and equipment interoperability.
Dallas ATSC 3.0 Single Frequency Network
The Dallas Single Frequency Network will allow for the testing, validation and deployment of advanced next generation broadcast services, which will provide many benefits to consumers, including dramatically improved over-the-air reception, immersive audio, deep-indoor reception, mobile reception, zoned programming/advertising, automotive services and advanced emergency alerting, among others.
Chicago ATSC 3.0 NextGen Test
The Chicago ATSC 3.0 Next-Gen TV test is to explore the capabilities of 3.0 and the business opportunities it enables. Weigel has recruited a number of vendor partners to help test various types of ATSC 3.0 equipment (transmitters, encoders, antennas, receivers and televisions).
Datacasting on the NextGenTV Platform
Public broadcasters also have bandwidth to distribute data directly to a device or receiver. Large data files that include video can be distributed one-to-many or directed to individual and specific users. Datacasting is a one-way transmission service that will push data to these users.
ATSC 3.0 also called NextGen TV is being deployed experimentally in several markets, with full deployment expected over the next 3-5 years. This offers extremely targeted and multiple simultaneous data streams, such as a Canvas course that’s individualized for each student or content in multiple languages at the same time. This system will also have user interactivity to personalize the experience.
ATSC 1.0 Datacasting uses the current delivery systems to direct IP data. This is already in use in several markets for public safety, weather alerts, and packages of video content for education.