Elementary Library Media (K-5)
Strand 10 Standard 1
1 class periods of 30 minutes each
Analyze and discuss the impact of elements used in a particular commercial.
Advertisements are carefully constructed.
Students will understand the elements used to construct messages; e.g.music, color, sound effects, special effects, quick cuts, camera angles.
Introduce students to the elements used in commercials to make a product appealing. Students will watch selected commercials and analyze them for elements used to construct messages.
We feel that with this subject the majority of students will be at a similar starting point, and the diverse learners would not necessarily be at a disadvantage.
Put students in to groups and have them view commercials and analyze for elements used in creating the commercials.
Assess groups work in extension activity.