Elementary Library Media (K-5)
Strand 10 Standard 2
1 class periods of 30 minutes each
Recognize that specific elements (e.g., visual images, music, special effects) are used to construct a message for intended purposes.
The teacher needs to know that media are intentionally created and specific techniques are used to make a product or show appealing.
Techniques: Lighting and color, sound effects, quick cuts, music, and editing.
The teacher needs to find a toy commercial to share with students. Example: Cars 3 Crazy Crash 'N Smash Racers TV Spot
Definition of Media and Media Literacy:
Media is any means by which messages are communicated.
Media literacy is being smart about and understanding messages in the media.
Students will understand that media creators use specific techniques to get their attention and to make a program or product look appealing.
Students will review the definitions of Media and Media Literacy. Students will review the definitions of Media and Media Literacy. Students will be introduced to techniques used to make a media product appealing by viewing the Video TV Smarts: How Do They Make Things Look So Good? Part 2 Found at Media Education Lab.
Techniques discussed: Lighting and color, sound effects, quick cuts, music, and editing.
Students will watch a commercial and analyze it for techniques discussed. Random students will be called upon to share their findings.