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Apparel Design & Production I / Sports & Outdoor Product Design I Apparel Design & Production II / Sports & Outdoor Product Design II Textile Design Entrepreneurship Fashion Design Studio Fashion Design Merchandising Advanced Fashion Design Merchandising
Fashion Design Merchandising
The Fashion Design Merchandising course is an introductory course that teaches the concepts of entry-level business and fashion fundamentals. The following list of skill standards prepares the student in fashion merchandising with the fundamentals of: basic fashion concepts and marketing terminology, fashion cycles, key components of the fashion industry, retail merchandise categories, fashion promotion and fashion careers. This course will strengthen comprehension of concepts and standards outlined in Sciences, Technology, Engineering and Math (STEM) education. Student leadership and competitive events (FCCLA and/or DECA) may be an integral part of the course.
Fashion Design Merchandising
Fashion Design Merchandising Addendum
Fashion Design Merchandising Curriculum - Student
Fashion Design Merchandising Curriculum - Teacher
Fashion Design Merchandising Presentation
FIDM Master Croquis Fashion
Rules for Dressing
Fashion Design Merchandising Summary Score Sheet
Standard 2: Identify fashion products.
Standard 2: Describe the 4 Ps of marketing. (product, price, place, promotion). - STEM Math
Standard 3: Describe the 4 methods of market segmentation (demographics, geographics, psychographics, behavioral). - STEM Technology
Standard 4: Describe the 6 marketing functions (pricing, promotion, product/service management, marketing information management, distribution, selling). - STEM Math, Technology, Engineering
Standard 5: Identify careers in the fashion merchandising industry (advertiser, promoter, etc). - STEM Math
Performance Objective 1: Analyze a retail store based on market segmentation.
Trendspotting Design Croquis
Standard 2: Review the stages of the fashion cycle.
Standard 3: Describe the theories of fashion movement (trickle down, trickle up, trickle across).
Standard 4: Identify careers in the fashion merchandising industry (trend forecaster, fashion photographer, etc.).
Performance Objective 2: Identify apparel in its current location on the fashion cycle.
Accessory Challenge Presentation
Lesson Plans Business Plans
SBA Resource Guide 3154
Standard 2: Identify key fashion centers in the U.S. (New York, LA, Miami, Chicago) and around the world (Milan, Paris, London, Tokyo). Note: The emphasis in merchandising is on the US centers, the world capitals are a review.
Standard 4: Identify key fashion designers and their contributions: Giorgio Armani, Coco Chanel, Christian Dior, Dolce and Gabanna, Tom Ford, Marc Jacobs, Donna Karan, Calvin Klein, Karl Lagerfeld, Ralph Lauren, Yves St Laurent, Levi Strauss, Versace (Gianni and Donnatella), Diane von Furstenberg, Michael Kors, Louis Vuitton, and Vera Wang.
Standard 5: Identify careers in the fashion merchandising industry (designer, blogger, fashion journalist etc). - STEM Math
Performance Objective 3: Prepare an oral or written report on a fashion publication, social media site, or fashion career that has influenced the fashion industry.
Standard 2: Identify the types of fashion promotion including: advertising, publicity, sales promotion, personal selling, and visual merchandising.- STEM Math
Standard 3: Demonstrated knowledge of business marketing strategies: hang tags, logos, slogans, trademarks, and copyright. - STEM Math, Technology
Standard 4: Identify careers in the fashion merchandising industry (visual merchandiser, buyer etc).
Performance Objective 4: Create or analyze a promotion plan for a store or product.
Students will explore the main segments of the fashion industry.
Standard 2: Describe the secondary market in the fashion industry. - STEM Math, Technology, Engineering
Standard 3: Describe the tertiary market in the fashion industry and the types of fashion businesses (sole proprietorship, partnership, corporation). - STEM Math
Standard 4: Students will recognize categories in the retail market (men's, women's, juniors, children, and home décor)
Standard 5: Identify careers in the fashion merchandising industry (entrepreneur, store manager, etc).
Standard 3: Reassess the principles of design (balance, emphasis, rhythm, proportion, harmony). - STEM Math
Standard 4: Identify careers in the fashion merchandising industry (personal stylist, set designer, etc.).
Performance Objective 5: Identify how each design principle can be used to enhance a person's figure.
Students will describe basic consumer finance options.
Standard 2: Develop skills necessary to identify garment quality. - STEM Science
Standard 3: Identify the various payment options available to consumers (cash, credit, layaway). - STEM Math
Standard 4: Define the credit terms (credit limit, credit rating, 30-day charge account, revolving charge account, and installment plan). - STEM Math
Standard 5: Identify careers in the fashion merchandising industry (garment inspector, sales, etc). - STEM Math
Students will develop professional and interpersonal skills needed for success in the fashion industry.
Standard 2: Identify hard skills needed in the workplace
Standard 3: Apply hire-ability skills needed to gain employment